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Join to apply for the Head Of Price & Promotions role at AF Blakemore & Son Ltd
We have an exciting opportunity for a Head of Price and Promotions Manager to join our AFB team; leading a team of 2-3 direct reports managing the development and execution of pricing and promotional strategies across our retail and wholesale businesses.
Reporting to the Category & Revenue Management Controller this high-impact role is key to driving commercial performance through insight-led decision-making, precision execution, and strategic leadership. You'll play a pivotal role in shaping customer value perception while leading a team of pricing specialists and working cross-functionally across the business
About Us
A.F. Blakemore & Son Ltd is a dynamic, family-owned business with a proud heritage dating back to 1917. As one of the UK’s largest privately owned companies, we employ over 5,000 people and generate a turnover of £1.1 billion. Ranked among the UK’s top 100 private businesses, we’re passionate about food, innovation, and service. Our operations span retail, wholesale distribution, foodservice, fresh meat, logistics, and shop fitting.
What You’ll Be Doing
Pricing & Promotions Strategy
• Develop, implement and refine integrated pricing and promotional strategies in line with business objectives
• Monitor market trends, competitor activity and consumer behaviour to adjust tactics proactively
• Advise on optimum pricing levers to drive sales growth and margin improvement
• Manage the end-to-end promotional calendar in collaboration with Category, Replenishment and Marketing teams
• Ground all initiatives in customer insight and brand positioning
Data Analysis & Commercial Insight
• Translate complex analytics into clear, decision-ready recommendations for senior leadership and cross-functional teams
• Collaborate with analytics teams to build and maintain dashboards tracking price, promotion, elasticity, ROI and margin impact
• Evaluate promotional effectiveness and refine future activity based on results
Systems & Process Leadership
• Oversee maintenance and development of pricing, promotional and contract management platform (Profimetrics)
• Lead process-streamlining initiatives to ensure systems deliver actionable, timely insights
• Champion data integrity, governance and continuous improvement across the team
• Lead, coach and develop a team of Pricing & Promotions specialists
• Foster a culture of accountability, collaboration and continuous improvement
• Establish clear objectives, development plans and performance metrics
• Build succession pipelines and identify future talent needs
Stakeholder Engagement & Influence
• Act as a trusted advisor to Commercial, Finance, Operations and IT partners
• Present evidence-based insights in cross-functional forums to drive brilliant decisions
• Engage 3rd party system suppliers to drive forwards development
What's in it for you:
You will play a key role in our organisation and make a significant contribution to our ongoing success. In return, we offer comprehensive training, ongoing support, and continuous development opportunities — along with a competitive salary and an excellent benefits package.
• 34 days holiday per year including public holidays (Increasing after 3, 5 and 10 years)
• Cycle to work scheme
• Develop your skills and capability in a highly supportive and multi-diverse culture
• Gain hands-on experience in a high volume, fast paced environment
• Enhanced Maternity & Paternity pay packages
• Flexible working hours opportunity
Excellent additional benefits package including:
• Early access to your pay through ‘EarlyPay’
• 24/7 access to your payslips via HR/Payroll portal
• 12.5% Staff discount on fresh items & 10% Staff Discount on ambient products in our SPAR stores (ex. Alcohol & Cigarettes)
• Wellbeing support – access to emotional support, counselling, legal and financial advice
• Company Pension Scheme
• Company Life Insurance worth 1 x Annual Salary and 6 x Annual Salary with Company Pension Scheme
Inclusive environment: as a Disability Confident Committed employer we are dedicated to creating a fair, inclusive workplace for all. We offer a Guaranteed Interview Scheme for candidates with disabilities who meet the minimum criteria for the role.
Location: Willenhall / Home
Contract Type: Permanent
Hours: Full time
You may also have experience in the following: Head of Pricing, Pricing and Promotions Manager, Price Strategy Lead, Commercial Pricing Lead, Revenue Management, Strategic Pricing, Promotional Planning, Retail Pricing Manager, Pricing Director, Category Pricing Lead
REF-222 805
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Supply Chain, Project Management, and Strategy/Planning
* Industries
Transportation, Logistics, Supply Chain and Storage
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