Digital Analyst (Maternity Cover)
January 2026 - 16 August 2026 | Central London | Hybrid | £30,000-£35,000
Introduction
I'm recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed-term maternity cover contract.
This role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank's digital onboarding journey.
You'll work across PPC, SEO, CRO, UX/UI improvements, website optimisation and digital reporting to increase enquiries, account openings, and total deposit value.
Key Responsibilities
Digital Acquisition & PPC
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Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.
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Analyse campaign results and recommend optimisation actions.
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Manage advertising performance on comparison sites (e.g., Moneyfacts).
SEO & Website Optimisation
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Support delivery of the Bank's SEO strategy with the digital agency.
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Improve website UX, UI, navigation and landing pages to increase conversion rates.
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Maintain and optimise digital onboarding forms (Zoho Forms).
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Enhance page titles, internal links, backlinks and overall site architecture.
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Report on SEO and CRO performance using Google Analytics.
Content, Email & Social Performance
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Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.
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Monitor social media click-through and engagement metrics.
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Produce contact lists for business and charity sectors for future product marketing.
Requirements
Essential
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1-2 years' experience in a marketing or communications role (financial services beneficial).
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Strong MS Office skills (Word, Excel, PowerPoint).
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Knowledge of:
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WordPress or similar CMS
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Google Analytics
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Google AdWords
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UX/UI collaboration
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Email marketing tools (Pure360, Mail+)
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Keyword and backlink tools (e.g., Semrush)
Technical Understanding
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Website crawling and indexing principles.
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Easy-to-index content and HTML alt attributes.
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Internal/external link structures, anchor text, and backlink strategy.
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Experience improving website usability, navigation and conversion.
Desirable
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Degree in Marketing or related discipline.
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Experience in banking or financial services.