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Job Responsibilities:
* Oversee the day-to-day operation of the website to ensure it is functional, secure, and optimised for speed, navigation, and ease of use
* Continuously improve the site layout, design, and accessibility to enhance customer experience
* Work closely with developers and designers to implement changes that improve the site's performance
* Monitor, optimise, and report on the performance of digital marketing campaigns including SEO, paid media and CRM communications
* Provide regular reports to senior management on campaign effectiveness, making recommendations for future strategy adjustments
* Develop and manage CRM strategies to improve customer engagement, retention, and segmentation
* Ensure CRM campaigns are integrated with broader marketing efforts to maintain a cohesive and effective customer experience across all touchpoints
* Work closely with internal teams and external marketing agencies
* Overseeing overall budget management and spends across the department
Key Skills / Experience Required:
* Minimum of 3-5 years experience in digital marketing, with a focus on website optimisation, paid media management, and CRM strategies
* Experience in data-driven decision making and using analytics tools (e.g., Google Analytics, SEMrush, HubSpot, etc.) to optimise campaigns and drive business results
* Strong background in SEO, paid search, social media marketing, and email marketing
* Experience working with CMS platforms, CRM software (Salesforce, HubSpot, etc.), and marketing automation tools
* Familiarity with SEO tools and paid media platforms
* Knowledge of website analytics, A/B testing, and performance tracking
* Strong Creative and Analytical Skills
* Proven experience in managing projects from concept to completion, ensuring timely delivery, and working with cross-functional teams to align goals
* Excellent organisational skills and the ability to manage multiple projects simultaneously, prioritising tasks effectively in a fast-paced environment.
JDR is acting as an Employment Agency in relation to this vacancy.
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