Senior Marketing Executive
Job Description
Must have: -
* Work with senior management team to establish strategic goals and objectives for annual marketing activities
* Set annual marketing budgets
* Digital marketing experience including multiple social media platforms (b2b and b2c)
* Content writing
* Proactive approach to planning and implementing industry focused marketing activities
* Lead marketing activity through collaboration and creative thinking
Nice to have: -
* Creative design work/graphic design knowledge & skills
* Web development
* Eshot and mailing list knowledge
* Ecommerce
* Blog writing
* Photography
* SEO
* PPC campaigns
* Experience of construction supply chain
Key objectives: -
* To understand all business flows within the business and develop strategies for each promoting and creating brand awareness in each sector.
* Keep up to date with industry trends, activities, legislation, events, and news to ensure the business remain relevant and innovative.
* To take ownership of the marketing calendar and deliver strategic goals and objectives for annual marketing activities
* The ability to liaise with outside agencies on all things marketing when required
* Work with our suppliers/manufacturers to ensure we have full brand support
* Develop and deliver Eshot campaigns in conjunction with sales
Architectural Ironmongery | Internal & External Doors | Access Control | Window & Door Hardware