The Role
The Local Marketing Executive supports the planning, creation, and execution of local marketing across our priority cites and properties with a focus on our new builds and asset management initiatives (AMIs). The role involves liaising with city teams on the USPs of their property, content and information gathering on local events and opportunities, managing localised marketing templates which can be used at scale, coordination of event material, Student Union marketing and performance reporting to ensure consistent and engaging local marketing plans are in line with our national marketing.
Working with the Campaign Marketing Manager, the role develops and activates commercial-led and tactical marketing activity while working closely with the city teams on their marketing needs.
What You`ll Be Doing
* Coordinate and collate specific USPs of our cities and properties.
* Research and identify local open days, housing fairs, offer open days and other opportunities within universities which we can collate and promote nationally and locally.
* Work with the city teams to understand any on property events they are holding.
* Lead and co-create a variety of local marketing templates which can be used locally but on scale.
* Brief assets and requirements into our inhouse design team.
* Work with the campaign manager to create and own local marketing plans for our top 5 challenge cities.
* Visit our top 5 challenge cities to understand and identify any additional marketing opportunity.
* Coordinate local Student Union activity.
* Collaborate with specific members of our team on things like email and social depending on local / partner activity.
* Manage the marketing inbox.
* Raise POs for the team.
What We`re Looking for in You
* Effective collaboration and stakeholder management is a crucial part of this role. The need to work seamlessly with various city team members working in operations.
* Must have an approachable, engaging and proactive attitude.
* Ability to analyse data and coordinate it systematically.
* Able to work collaboratively with different internal departments from design, web, to external local partners.
* A flexible approach to their work and has an ability to multi-task whilst retaining a high level of accuracy
* Proud to be accountable for their work and is eager to learn, develop and progress to help make Unite Students a world class, marketing driven organisation
* A team player - we have a One Team mentality
What You`ll Get in Return
* A discretionary annual bonus so you can share in the company`s success
* 25 days` paid holiday and an annual holiday buying scheme, with 5 additional days awarded for long service
* A generous pension scheme - employer contributions between 5% and 11% depending on how much you save
* Various benefits to support your health and wellbeing including a Healthcare Cash Plan, an Employee Assistance Programme, a Wellbeing platform and a Gym benefit that you can share with your family and friends
* Enhanced Family Leave including 18 weeks full pay for birthing parents and 4 weeks for non-birthing parents
* Lots of other great benefits including an annual ShareSave scheme, Employee Life Assurance, a discounts portal and more
About Unite Students
Founded in 1991, Unite Students is the UK`s leading provider of purpose-built student accommodation. You can find us in 23 leading university towns and cities, with 70,000 students calling US home We are driven by our values, culture, and a commitment to develop diverse and inclusive teams, filled with positive energy and new ideas.
Instinctive inclusion. We know that to create and maintain a happy healthy organisation, we have to work hard to ensure inclusion isn`t just what we do but who we are.
People make Unite Students. Employees, students and neighbours all contribute to building environments where we can all thrive.
Room for Everyone
Were proud to be an employer that embraces individuality, and were passionate about building inclusive teams. We focus on creating a collaborative culture where you can be you, where your voice is heard, and where you can truly belong. We take great pride in being rated Gold Investors in People and are constantly striving to provide the highest standard of learning and development opportunities and professional pathways for our people. Building a home for success, for both our employees and students, requires exceptional people with a passion for creating room for everyone, doing what`s right, keeping US safe, and raising the bar. Join us as we build better experiences for students that live with us.
We are US.