Job Title: Data & Insights Executive
Location: London (Southbank)
Working model: Hybrid
Salary: £27,060.00
About Goat:
Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.
Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.
We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.
Role Overview:
We’re looking for a Data & Insights Executive with a strong analytical mindset to join our growing Data team. This role is ideal for someone who’s passionate about using data to uncover insights, improve decision-making, and support social media campaigns from a data-first perspective.
You don’t need years of experience, but you should be comfortable working with numbers, eager to learn tools like SQL and Python, and able to think critically about data. If you're naturally curious, enjoy solving problems, and want to be part of a fast-moving team driving real impact across global campaigns, this could be for you.
Your responsibilities will include:
* Analyse social campaign performance data to spot trends, variances, and actionable insights
* Support in building and maintaining dashboards and reports using tools like Excel, Google Sheets, and data visualisation platforms (e.g. Looker Studio)
* Assist in writing or running basic queries (e.g. in SQL) to retrieve and organise data
* Collaborate with paid and organic campaign teams to help them understand performance drivers
* Work with large data sets to support campaign optimisation, audience analysis, and performance reviews
* Contribute to the creation of clear, concise insight reports for internal teams and clients
* Continuously look for ways to improve how we collect, structure, and analyse data
* Learn to use Python, APIs, or automation tools to streamline repetitive data tasks (training and support provided)
Required experience to apply:
* A solid understanding of data analysis principles — you enjoy exploring data and making sense of it
* Comfort working in spreadsheets, with a strong grasp of formulas, pivot tables, and data cleaning techniques
* Interest in learning or basic exposure to SQL, Python, or data querying tools
* Ability to communicate findings clearly and visually — charts, summaries, and actionable recommendations
* A curious mindset and the confidence to ask questions, investigate problems, and propose data-driven solutions
* An understanding of (or interest in) social media performance metrics
Nice to Have (but not essential):
* Exposure to analytics platforms like Google Analytics, Looker Studio, Tableau, or similar
* Experience working with social media platforms (Meta Ads Manager, TikTok, etc.)
* Any hands-on experience with Python, SQL, or automation tools
Company Culture and Benefits:
* Regular social events and ongoing clubs
* Provided MacBook laptop to work from
* Flexi-hours
* Remote/Hybrid Working
* £200 grant to make your working from home set up comfortable once you’ve passed probation
* Health and wellbeing allowance once you’ve passed probation
* Health Insurance after you’ve passed probation
* Life Insurance Policy
* 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
* Birthday & Work Anniversary Days Off
* Length of Service Gifts
* In-Office Benefits such as beauty treatments & yoga
* Flexible Bank Holidays
* Volunteering Days
* Free Flu Jabs
Plus many more!