Job Description
Senior National Account Manager
As Senior National Account Manager at DIRTEA, you are responsible for leading and executing the brand’s retail and wholesale growth strategy. Reporting to the Head of Off Trade, you own the commercial plan across major UK grocers, wholesale partners, and international distributors—driving revenue, visibility, and rate of sale in high-impact retail environments.
You will be expected to grow our existing account base while securing new listings, launching new product ranges, and unlocking promotional and in-store opportunities that fuel DIRTEA’s expansion into mass retail. Your goal is to make DIRTEA a household name—on-shelf, in-basket, and in the minds of health-conscious consumers across the UK and beyond (USA!).
This role requires a high level of commercial acumen, buyer relationship experience, and FMCG sales execution. You are expected to actively own revenue targets, retail negotiations, trade presentations, and retail forecasting with precision.
About the role - your responsibilities:
This role is office based.
Location: London
Account Management
* Day-to-day management of major national retail accounts (e.g Boots, Ocado, Holland & Barrett and more)
* Lead all promotional planning, marketing activities, and performance reporting
* Build strong relationships with buyers, supply chain teams, and marketing contacts
* Oversee wholesaler relationships, managing promotional plans and demand forecasting
* Ensure retailer marketing activity is fully aligned with brand strategies
New Business Development
* Work closely with the Head of Off-Trade & Finance Director to support and drive new business wins
* Target and secure listings with major grocers (e.g., Sainsbury’s, Waitrose)
* Develop new opportunities in contract catering and travel sectors
* Manage outreach and negotiation from first contact to listing
Trade Marketing
* Shape and implement a strong trade marketing strategy in collaboration with the leadership team
* Brief creative agencies to develop high-impact, on-brand materials
* Represent the brand at key trade shows and build relationships with industry stakeholders
What We’re Looking For:
* A strong commercial leader with full P&L management experience
* A proven track record of winning and growing national retail accounts
* Deep understanding of the grocery channel and/or health sector
* Excellent relationship-building, negotiation, and strategic planning skills
* Highly organised with a proactive, entrepreneurial spirit
* Experience in an FMCG start-up, challenger brand, or fast-growth environment is highly desirable
Company Benefits:
❤️ Health Insurance with Vitality (after passing probation)
F45 Kensington Olympia Gym Access