Conference Marketing Specialist
The Conference Marketing Specialist is responsible for the execution of multi-channel marketing strategies to help our sales team nurture existing clients, as well as drive net new logos. Whilst operating within a culture focused on results, accountability, relevance, innovation and speed to market.
Responsibilities
* Assist in implementing annual marketing strategies to drive exhibitor acquisition and retention across EMEA&I/APAC conference portfolio
* Act as a key support to global marketing team with their core assignments: branding, experiential programs and digital
* Execute end-to-end exhibit sales campaigns and activities to help meet exhibitor revenue targets
* Facilitate lead generation/nurturing activities (ad hoc programs, conference launches and webinars) to enhance the prospect/exhibitor experience
* Assist in marketing analysis of activities that gauge ROI, as well as identifying ways to increase revenue growth
* Support exhibitor sales team with ad hoc requests as needed throughout selling cycle
* Manage and update content management system and related sales tools
* Produce marketing material to enhance sales productivity – PowerPoint templates, sell sheets, brochures, attendee lists, surveys & reports
* Administrate the creation of relevant social content, working with the various internal teams to ensure policies are adhered to
* Ensure that tools/marketing materials are globally consistent and adhere to brand guidelines
* Coordinate the logistics involved in conference execution, from experiential programs to sales support
* Comprehensively oversee conference budgets and manage the procurement process
Qualifications
* Experience of attending, exhibiting or organizing seminars/conferences
* Ability to travel approx 15% to support conferences domestically & internationally
* BS/BA Marketing, Communications or related field is preferred
* At least two years B2B marketing experience
* Exceptional time management and organization skills including the ability to manage multiple projects and meet tight deadlines
* Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization
* Strong written and verbal communication skills and copywriting/editing/proofreading experience
* Experience of working with a content management system
* Knowledge of integrated multi-channel marketing
* Understanding of graphic design/print production processes
* Understanding of the IT industry and key market forces
* Advanced proficiency in MS Office (Word, Excel, PPT, Adobe)
Benefits
Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability.
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