Reward and benefits
Salary guide £35,000-£38,000 plus annual bonus (average 5% of salary)
* 25 days annual leave, plus your birthday off, and Xmas Eve
* Generous Westfield health cover for everyday healthcare (after probation)
* Pension plan with BMG 3% contribution (after probation)
* Cycle to work scheme and commuter season ticket loan
* Commit a working day to charity each year on us
* Early finishes on a Friday, even earlier on payday
* Free fortnightly online yoga class
* Free access to our Mortlake office's micro-gym
* Vaccinations and eye tests funded
Burlington Media Group overview
Join our dynamic and innovative team at Burlington Media where we specialise in creating cutting-edge content for decision-makers in legal businesses. Our market-leading brands are renowned for their deep insights and engaging narratives on legal business management. We are passionate about delivering content that drives business growth and leadership within the legal sector.
About the role
We are seeking a skilled and motivated B2B journalist/editorial writer to generate and shape the content for our market-leading B2B magazine and content brands, Briefing and Legal Practice Management. This is an exceptional opportunity for a budding star writer to influence and grow our established titles with strong industry followings.
You will work collaboratively with our commercial, marketing and events teams and the executive leadership to deliver exceptional content, build industry relationships and take significant roles in our in-person events.
About our content brands
We don’t do ‘law’ – we make content about people, technology, finance, operations, business management and more, in legal business.
Briefing has been running since 2010 and has a deeply established place at the heart of legal business management, and alongside the content arm we run a roster of ‘Leaders’ events and communities for the most senior decision makers in top-tier law, as well as a multi-role annual event (Briefing LIVE) and a highly regarded Supper Club.
LPM (Legal Practice Management) is a digital publication, newsletter, annual conference and online community for business leaders and managers at smaller (SME) law firms operating across the UK and Ireland.
What the content team at Burlington Media do
Our content team produces and innovates our content range, including
* Digital and print magazines, supplements and special reports
* Online content, communities and social
* Deep audience research and market-leading report publications
* Real-life and virtual roundtables
* Conference-style events
Content is the ideas engine in our business, as well as the listening post, feeding input from the market into everything we do.
What’s involved in your role
Representation
* Represent the Briefing and LPM brands to our audience online and in person
* Assist internal learning and knowledge-sharing inside the business around brand audience interest areas — communicating well with others about what you hear and know
* Collaborate with our advertisers and key clients alongside the sales team to drive brand revenues
* Ensure the highest quality of content — relevance, accuracy, depth and style — across all brand publications and online
* Foster audience growth and engagement in partnership with the marketing team
Creation and commissioning of content
* Research, write, and commission compelling content for our publications, special supplements and brand sites
* Produce in-depth interviews, analysis pieces, and sponsor case studies and advertorial interviews
* Commission thought leadership articles from a wide range of industry experts
* Project-manage publishing projects, digital and print, ensuring timely delivery and high quality
* Work on layout for occasional print products using Adobe InDesign software, working closely with external designers
Events
* Work with the editor, our conferences lead and the head of content to help inform compelling agendas for brand events
* Work on and over time chair and facilitate both virtual and in-person events, driving meaningful discussions and audience engagement
* Attend and facilitate in-person lunches/dinners with brand audiences as required
Marketing activities
* Partner with the marketing team to promote the brands through email and social media channels
* Work on and deliver the brands’ regular content newsletters
* Analyse content performance and engagement and strategise for improved engagement across email and social
Commercial/sales
* Be highly aware of the commercial goals of both brand titles and help to ensure every issue and project is a commercial success
* Always be alive to and thinking about new commercial opportunities in collaboration with the sales team
* Maintain good relationships with clients, liaising proactively to ensure each content journey is a positive one that meets expectations and delivers against their goals
Community engagement
* Build networks and connections with the audience to increase your knowledge of the market and brand visibility
* Go out and meet audience members/law firm leaders on a weekly basis and build a useful group of contacts you can use as a sounding board
* Engage with our online communities for law firm leaders – posting, responding, connecting and building conversations
* Work closely with the communities manager to foster membership and participation in our communities
* Seek out and attend relevant real-world events – run by third parties as well as our own
General/admin
* Maintain and update our CRM system, ensuring accurate audience and supplier information is added whenever you come across it
* Collaborate with the marketing team to grow brands’ email subscriber lists
* Communicate with printers/couriers as necessary concerning print products
* Stay informed about industry trends and news, people moves and market trends
* Be one of our guardians of quality in the business across all products and platforms
Skills and experience required
We will only shortlist candidates who can demonstrate many of these attributes:
Experience/business skills
* Experience – at least 1 year of experience in an editorial position on a commercial title, preferably in B2B publishing/content
* Education – a recognised qualification and/or formal education in journalism, content or media would be an advantage
* Writing chops – you should be comfortable bashing out thousands of words a week
* People friendly – you should be up for meeting lots of people and be happy to get on the phone
* Proactive and organised – you don’t need a qualification in project management, but you will need to be an organised worker, able to work in structured ways with others, and to time-manage effectively
* Logical/data mindset – an interest in working with data and exploring how it can create stories – we work regularly with our own market research/survey data to create content
* Commercially aware – B2B media is about commercial success as well as audience satisfaction, which means being client-conscious and able to see and help the business grasp every possible opportunity
* Brand representation – you should be comfortable representing the brands and speaking/presenting in front of an audience/camera, or be willing to go on that journey with us
Technical skills
* Proficiency with Adobe Photoshop (or similar) and InDesign
* Experience working with website CMSs, optimally WordPress
* Knowledge of basic HTML, SEO and/or analytics
* Proficiency with Adobe Premiere Pro/video-editing software (this is not a required skill)