We are looking for a social-native creator who can take ownership of our social media presence across Instagram, TikTok, Snapchat, and our broadcast channels. You will build a highly engaged community, shape the voice of the brand online, and play a key role in growing our organic reach. You will work closely with our Head of Brand to bring our vision to life across all channels.
A large part of our content comes from influencers and creators; your role is to brief them properly, select the right content, and elevate it; while also contributing your own ideas and producing original content with the team.
Channel Vision and Planning
* Work with Head of Brand to build a unified vision for all social channels that aligns with the Brand’s overall strategy.
* Shape content calendars that align with product launches, campaigns, and seasonal moments.
* Propose new formats and content pillars to support long-term brand building.
* Help define the overall direction for organic social in each key market.
Content Creation and Editing
* Edit and transform influencer-created content into strong, high-performing TikToks and Reels.
* Bring your own creative ideas for product moments, storytelling, BTS, try-ons, and launches.
* Film in-house content and attend shoots or events when needed.
* Write caption copy and ensure every piece of content matches Fitjeans' visual identity and tone.
Social Media Management and Community Building
* Manage all daily posting and scheduling across Instagram, TikTok, and potentially other channels such as Pinterest, Youtube, Reddit, etc.
* Build and nurture a strong community through comments, DMs, replies, reshares, and conversations.
* Grow and manage our Instagram Broadcast Channel, ensuring it stays active, exciting, and valuable for the audience.
* Identify community opportunities, recurring formats, and ways to make followers feel closer to the brand.
* Keep a consistent pulse on platform culture and leverage trends to create content that drives reach and engagement.
Influencer Briefing and Content Direction
* Collaborate with the Influencer team to create clear, aesthetic briefs for influencers and creators.
* Ensure they understand our positioning, styling, and brand identity.
* Select the best incoming content, request improvements when needed, and elevate raw UGC into polished assets.
* Collaborate with creators on ideas, product highlights, and storytelling angles.
Light Reporting
* Track engagement, reach, and growth weekly.
* Identify what types of content drive the strongest community response.
* Provide insights to improve future creative decisions.
You are perfect for this if
* You have 1-2 plus years of experience in social media or content creation within a fashion or fitness ecommerce brand.
* You are a creator at heart and understand what makes TikTok and Instagram content perform.
* You know how to build an engaged community, not just post into a feed.
* You have strong editing skills with experience using social editing tools such as CapCut and Canva and have a strong eye for detail.
* You have strong editing skills, demonstrated by your experience with social editing tools like CapCut and Canva, and you maintain a keen eye for detail.
* You are proactive, ideas-driven, and love bringing new concepts to the table.
* You enjoy working with influencers and shaping their content to fit the brand.
* You are social-native and understand the language, humor, and trends of the platforms.
What success looks like
* A visibly more engaged social community that interacts daily.
* Strong growth in our Instagram Broadcast Channel participation.
* A consistent flow of high-quality content across channels.
* Better storytelling and more personality in our organic social.
* Better influencer output thanks to strong briefing and direction.
* A clear channel vision that guides long-term growth and engagement.