The Literacy Pirates is an educational charity working across the UK to develop the literacy, confidence and perseverance of children who are falling behind in school and have fewer opportunities in their personal lives. We offer in-person and online literacy programmes that support children to meet age-related expectations in reading and writing, succeed in school, and thrive beyond the classroom.
Literacy Pirates is at an incredibly exciting point in its 15-year journey, as we embark on a period of national expansion with a target to quadruple the number of young people we support over the next four years. The Communications Manager role is critical to achieving our national expansion ambitions. We are excited to be able to recruit for this specialist role to develop our brand and lead the investment in our communications and marketing capacity.
Key objectives of the role:
* To develop and implement a communications strategy that supports the organisational expansion strategy as well as growth in the three key areas of school recruitment, volunteer recruitment and fundraising performance.
* More broadly, to develop Literacy Pirate s overall branding, its communications systems, press and PR capacity.
This role is office-based in London, with the option to work from remotely two days a week.
Key Responsibilities
* Develop audience specific communications strategies and work with departmental managers to deliver targeted campaigns to recruit volunteers, school partners and new funders.
* Produce high-quality written, visual and digital content translating our impactful work to be accessible, engaging and audience/channel specific.
* Track engagement across media channels and email marketing, and produce monthly reports for leadership team showing activity
* Continue the development of our new website, including monitoring analytics.
* Support freelancers, interns and internal colleagues to design print and digital material, including social media and video content
* Drive storytelling initiatives by sourcing and sharing case studies and impact stories that inspire donors and the wider public.
* Proactively identify communication opportunities and ideas for engaging content to promote and publicise our work
* Manage an engaging newsletters distribution system to a range of key audiences.
* Continue to develop the quality of all external communications ensuring all materials are aligned with our brand guidelines, key messages, and core organisational strategy.
* Recruit and then manage a Communication and Marketing Associate in year two, resource permitting.
* Support the Senior Leadership Team to recruit and generate opportunities for Influential ambassadors to grow Literacy Pirates reach.
* Work with the Senior Leader Team to develop and implement our PR & media strategy.
* Work across the charity to upskill and develop the team in effective, user-centred communications.
* Work to ensure safeguarding and dignity of children and families are central to all organisational communications.
Person Specification
Essential experience
* 4 years experience within a digital communication role
* Excellent copywriting skills with an ability to craft clear, engaging content for different audiences to tight deadlines
* Experience with digital advertising and promoted social media posts, analysing trends, reviewing efficacy, and adjusting campaigns in real time
* Good knowledge of the digital and social media landscape and emerging trends.
* The ability to simplify complex concepts into plain, compelling English.
* Proven experience working in an editorial capacity, developing compelling copy for online audiences, with a varied portfolio of written work
* Experience of digital content creation, commissioning and management
* Proficiency newsletter creation, working to tight deadlines, collaborating with other departments, and using mail clients
* Experience of managing suppliers, partners and contributors
* Familiarity with design software for creating digital assets, such as Canva
Personal attributes
* Self-starter, able to work proactively and intuitively
* Able to work to varying timelines and prioritise own workload accordingly
* Ability to communicate with a range of people of different levels, disciplines and backgrounds
* Passionate about addressing poverty and inequality, and commitment to equality and diversity
Salary: £42,000 (incl. London Weighting)
Contract: Full time, Permanent
Location: London based, two days in the office, with the option to work remotely three days
Application Deadline: 12pm Friday 6th March