About the Role
We are looking for a Brand Manager to oversee Furbo's brand presence in the UK market. As our UK Brand Manager, you won't just be executing campaigns — you'll be the face and voice of Furbo in the UK. You will own local brand‑building from the ground up: forging partnerships, activating creators, validating campaigns with real consumers, and feeding insights back to our global team to shape how Furbo shows up worldwide.
What You'll Do
* Lead and manage UK‑specific partnerships, from pet brands and retailers to media outlets and community organisations
* Build and manage a network of UK influencers and content creators – identifying the right voices, briefing them effectively, and nurturing long‑term relationships
* Execute UK market validations for new product launches, campaigns, and messaging, ensuring global initiatives land with cultural relevance
* Manage local PR and brand event activations as needed
* Work closely with the Global Branding team at HQ to translate global brand strategy into locally resonant UK execution
* Champion and roll out new creator workflows and brand content frameworks as they evolve at the global level
* Collaborate hand‑in‑hand with Regional Leads to align brand activity with UK‑specific growth targets and commercial priorities
* Ensure consistent brand tone, visual identity, and messaging across all UK touchpoints
* Continuously gather and validate UK‑specific consumer insights through community engagement, campaign observation and direct feedback channels
* Package and present actionable insights back to HQ to inform global campaign strategy, product messaging, and future launches
* Monitor the UK competitive landscape – tracking competitor brand moves, cultural trends, and emerging creator niches in the pet space
Who You Are
* 3–6 years of experience in brand management, marketing or a closely related field, ideally within consumer tech, pet care, lifestyle or e‑commerce
* Proven experience managing creator/influencer programmes end‑to‑end, from identification and briefing to content review and performance evaluation
* Comfortable operating in a fast‑paced, globally distributed team – you thrive with autonomy but know when to loop in HQ
* Strong communicator who can translate local market nuance into clear actionable briefs and reports for a global audience
* AI‑fluent marketer – you actively use AI tools (e.g. ChatGPT, Claude, Perplexity, or similar) to accelerate your workflow: from drafting briefs and researching creators to synthesising campaign insights and building first‑draft reports faster
* Deeply data‑informed across all marketing channels – you're equally comfortable reading social analytics, paid media dashboards, email performance metrics and e‑commerce data to build a full picture of brand health and campaign impact
* You don't just report numbers – you connect the dots across channels to surface what's actually driving (or blocking) growth, and translate that into clear recommendations
* A genuine love for pets is a plus (Furbo owners make the best Furbo advocates)
* Experience with UK consumer markets, media landscape and creator ecosystems is strongly preferred
* Proficiency in project management tools and comfort working across time zones with HQ (Taipei, GMT+8)
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