Posted: 15 June
The role
Location: Cannock (with travel to depots across the UK)
Hours: Full-time, 37.5 hours per week
Salary: Dependent on experience
Experience: Prior relevant experience required
Overview:
We are looking for a skilled and strategic Marketing Manager to lead and execute our digital campaigns, manage our growing team of creatives, and drive brand performance across all online channels. This is a hands-on, leadership role that requires expertise in digital advertising, campaign strategy, and team management.
Key Responsibilities:
- Lead the planning and execution of digital marketing campaigns across paid and organic channels
- Use data to inform future campaigns, content planning, and audience targeting strategies
- Manage and support a team of graphic designers and junior content producers; provide coaching, feedback, and development opportunities to support team growth
- Set clear goals and expectations to team, conducting regular one-to-ones and performance reviews
- Analyse performance data to optimise campaigns and meet KPIs
- Oversee social media strategy, email marketing, and digital content output
- Collaborate with internal stakeholders and depots to align marketing efforts with business goals
- Manage marketing budgets, ensuring cost-effective allocation, monitoring and reporting of spend within group and across all activities.
- Create regular reports and insights to inform senior leadership of marketing performance and opportunities
- Stay current with digital trends, tools, and industry best practices
- Ensure brand guidelines are consistently applied across all digital and print communications
- Act as a brand guardian, maintaining tone of voice and visual identity across channels
Requirements:
- Proven experience in digital marketing strategy, paid media (Google Ads, Meta Ads, etc.), and performance tracking tools (e.g. Meta Business Suite, etc.)
- Strong understanding of social media, content, and creative workflows
- Confident managing and mentoring a small creative team
- Solid grasp of SEO, PPC, email marketing, and analytics
- Excellent organisational, leadership, and communication skills
- Familiarity with design and content tools (e.g. Adobe Creative Suite) is a plus
