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Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.
JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.
We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.
JD Digital Activation Manager
Fascia: JD
Responsible To
JD Head of Activations UK & EU
Responsible For
JD Activation Manager
Department
Marketing
Location:
Bury
Hours
40
Role Overview
The Activations Manager at JD Sports is responsible for planning, executing, and managing UK & EU activations. Elevating the JD brand through premium 360 activations that deliver clear business results This role involves working closely with cross-functional teams, brand partners, and agencies to deliver impactful activations that align with JD Sports’ strategic objectives. Key Duties/Responsibilities:
* Activation Management: Oversee the planning, execution, and optimization of JD Sports activations, ensuring they meet performance targets and deadlines.
* Activation WOW: Best in call collaboration with cross-functional teams; JD brands & partnerships teams to plan and execute world-class activations that resonate with JD Sports’ target audience.
* Creative Insights: Stay informed on new & emerging industry trends, be the spokesperson in the team & lead the way on innovation for how we activate.
* Stakeholder Management: Build and maintain strong relationships with all key internal teams, external agencies, and brand representatives to ensure seamless activation execution.
* Budget & Resource Management: Manage budgets for activations, ensuring efficient allocation of resources and staying within financial parameters.
* Reporting & Analysis : Track, measure, and report on the performance of activations to assess ROI and recommend improvements & opportunities for the team.
* Staff Management: Lead and develop junior members of the team. Report to the Head of Activation’s on the, planning and prioritise staff resource to meet objectives and project deadlines.
* Activation Execution: Lead the coordination of all activations, prepare and conduct all pre-event briefings for all staff attending upcoming activations; set clear objectives, roles & responsibilities as well as providing clear concise briefing documents.
Essential Experience & Skills
* Extensive experience in a similar role at a fast-paced dynamic organisation (3 years minimum experience).
* A strong confident leader, with excellent people management skills & has experience in developing a successful team.
* Proven experience in delivering multiple brand activations; attention to detail & maintaining world-class standards, whilst delivering on time & in budget.
* Advocate for collaboration & best in class communications
* Financial experience in maintaining strict budgets; forecasting & reconciling in line with ROI.
* Detail-oriented self-starter with strong analytical & problem-solving skills.
* Strong stakeholder management, internal & external stakeholders at all levels systematically identifying stakeholders; analysing their needs and expectations; and planning and implementing various tasks to engage with them .
* Abilty to work alongside & manage external agencies/vendors from the initial briefing, research & negotiating phases.
* Flexible approach to work, the willingness to work evenings/weekends.
Personal Qualities
* Focused & driven individual, who proactively takes on initiatives & drives projects from end to finish
* Outstanding communication & interpersonal skills; with a flexible positive ‘can do’ attitude.
* Ability to inspire & motivate by maintaining a positive working attitude that brings an optimistic, can-do approach to all their tasks & responsibilities.
* Confident and outgoing personality, with a genuine interest in music, culture, sports, & fashion.
Desirable Qualifications
* Degree in Marketing, Project Management, Fashion Marketing, Event Management, or Marketing related field.
* Industry experience; leading global brand, retail sector or 360 agencies.
* Knowledge of social media and digital marketing channels.
We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.
Thank you for your time
#JD
Apply Now
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail
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