Company Description
At Accor, we believe that hospitality is a work of heart. We understand that individual passion and a shared sense of accomplishment create a more rewarding guest experience. We foster a diverse and inclusive workplace that values every team member's contribution. Committed to ethics, responsible tourism, sustainability, community outreach, and diversity, Accor offers numerous opportunities for career growth and development worldwide.
Join a team where you can be your true self, grow, work purposefully, and feel valued.
This senior role offers significant impact and growth potential for an ambitious candidate. Consider making it your next move.
Job Description
We seek a strategic and ambitious senior leader to shape the future of digital marketing for our iconic hotels.
As Cluster Digital Marketing Manager, you will:
* Develop the digital annual plan and budget for hotels across direct and indirect channels.
* Contribute to hotel strategy, collaborating with stakeholders in Marketing, Sales, Revenue, PR, and F&B.
* Create quarterly and annual e-commerce and digital marketing plans covering all digital channels and strategies.
* Plan and execute digital marketing activities including SEO/SEA, email marketing, social media, display advertising, Metasearch, and influencer collaborations.
* Report on and analyze web performance across direct and indirect channels.
* Measure and report campaign performance against ROI and KPIs.
* Maintain the hotels' presence on key social platforms relevant to target markets and oversee social content creation.
* Manage CRM and email marketing using third-party tools for Rooms, F&B, and other outlets, aligned with strategy and guidelines.
* Monitor and support rate parity in collaboration with the Revenue Director/Manager across distribution channels.
* Manage the online reputation of hotels.
* Regularly review competitors' offerings to ensure content quality and competitiveness.
* Identify trends and insights to optimize spending and performance.
* Brainstorm innovative growth strategies.
* Use analytical skills to evaluate the customer experience across channels and touchpoints.
* Promote the visibility and usage of the Accor App across hotels.
* Collaborate with agencies and vendors.
* Assess emerging technologies and recommend adoption where suitable.
Qualifications
* Minimum 5 years of experience in E-Commerce/Digital Marketing within Hospitality or Retail.
* Degree in Hospitality Management, Marketing, or Communications.
* Excellent command of English, both verbal and written.
* Strong knowledge of current digital marketing strategies and best practices.
* Excellent presentation and customer relationship skills.
* Energetic, passionate, and innovative in approach.
Additional Information
* Enjoy discounted Heartist rates across our global network of properties, venues, and wellness centers.
* Opportunities to grow and travel within more than 110 countries and 45 hotel brands.
* Access to continuous learning, including Accor’s Revenue Management Academy certification.
* Work with leading revenue management technology like IDeaS.
#J-18808-Ljbffr