Omnicom Media Group – Inclusive Employer
Omnicom Media Group is an inclusive employer and a member of myGwork, the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Company
HEARTS & SCIENCE INTERNATIONAL | OMNICOM MEDIA
Job Specification
Who We Are
A global media agency delivering connected, emotionally intelligent media through a proactive, boutique service for International clients.
We Are On A Mission
To turn change into competitive advantage for our clients—moving beyond superficial data to unlock the power of emotional connection. As Agents of Change, we help brands harness shifts in culture, technology, media and consumer behaviour to drive growth beyond borders.
How We Work
Our clients receive a high touch partnership that integrates the best of Omnicom’s reach, breadth and capability—making it easier, better and faster for brands to grow internationally.
What We Deliver
We identify growth audiences, orchestrate integrated media experiences and create predictable value worldwide. Powered by Omnicom, our ‘Heart & Science’ approach across audience creation, experience planning, digital, data, partnerships and operations, we deliver synchronized, value‑creating activation centrally and in collaboration with our local network.
Role
Performance Director, EMEA
Hearts & Science | Omnicom Media
Role Purpose
This role provides strategic oversight across the full international performance remit, ensuring Hearts & Science delivers market‑leading digital excellence for ON Running across EMEA. As a central leader within our London‑based hub, you will align global strategy with regional execution, driving clarity, consistency and measurable performance impact across markets.
You will steer the day‑to‑day orchestration of ON Running’s international performance initiatives—acting as a critical connector between global teams, regional leads and specialists. Your leadership ensures that data, insights and best practices are embedded across the network to elevate capability and accelerate growth.
As an Agent of Change, you bring a forward‑thinking, solutions‑oriented mindset, using emotional intelligence and commercial rigour to turn complexity into clarity, data into meaningful direction and ambition into tangible business outcomes.
Operating at the centre of our London‑led team, you will proactively support the Digital Agency Partner, guiding cross‑market collaboration and ensuring seamless coordination with our US counterparts through robust project management, governance frameworks and performance methodologies.
Responsibilities
* Lead and define the performance program which will set the vision to enable teams to identify and implement performance‑enhancing solutions and learnings from across markets.
* Work with digital channel teams (search, social, programmatic) to ensure best‑in‑class campaign setup, execution, and optimisation across channels, with a consistent strategy shared between them.
* Maintain and hold teams accountable for a daily drumbeat of performance dashboard analysis, evaluation, optimisation and insight; analyse performance data daily and form optimisation plans with relevant channel teams.
* Implement digital channel roadmaps and optimisation frameworks and develop innovative targeting and creative options in conjunction with channel teams.
* Hold global and market teams accountable to the performance roadmap.
* Join and contribute to the global Heart’s performance community and work with the global performance lead to fast‑track adoption of beneficial global support and to share regional success.
* Escalate support required from global Hearts & Science and clients.
Performance Program
* Focused on ‘quick win’ digital improvements in digital—leading the end‑to‑end process globally and holding market internal teams accountable for their input/actions/optimisations.
* Primary performance point of contact for the client, with direct engagement from the leadership team.
* Drive recommendations through performance analysis and collaboration with channel teams, and ensure learnings are implemented by all markets globally.
* Set the standard for regional performance reporting and evaluation case studies. Aim for a conveyor belt of best‑in‑class case studies, dial‑shifting performance improvements and award‑worthy approaches, linking results to business outcomes.
* Evaluate performance from a macro perspective to lead cross‑channel budget optimisations.
* Set up the project management processes to ensure seamless collaboration and awareness of actions planned and taken.
Performance Planning and Reporting
* Lead the planning and consolidation of a single performance campaign response to brief and deliver to client.
* Define and deliver a performance forecasting and budget approval process, utilising a clearly defined data‑driven methodology and process.
* Connect optimisations within multichannel digital performance campaigns and ensure consistent output in collaboration with digital teams.
* Set reporting standards including a regular drumbeat of short and long‑term performance reports that provide actionable and digestible insights for clients.
Client Experience
* Act as a primary point of contact for the client across performance planning, optimisation & innovation.
* Drive forward business continuity via client‑aligned quarterly priorities, QBRs & status meetings.
* Work with the client on the roadmap for digital maturity.
* Lead the cadence and creation of client‑facing case studies & opportunity showcases.
Team Management
* Direct line management of 1 × performance manager setting a learning & development path, objectives and offering ongoing support.
* Manage team workload across the performance program, prioritising as needed.
Skills & Experience
* History of driving success in performance‑focused campaigns in one or more digital channels.
* Broad knowledge of digital channels across PPC, SEO, Display, Social, Programmatic.
* Understand the requirements for delivering highest‑quality campaign/data insights & learnings, e.g., analytics with a big focus on end‑to‑end, on‑site consumer journey, dashboarding, etc.
* Able to translate strategy and planning outputs into a coherent digital approach.
* Highly skilled at analysing data and surfacing actionable insights. Relentless curiosity to look for opportunities to improve performance in reporting and performance dashboards.
* Ability to consolidate specialist input into one performance narrative.
* Knowledge of all digital media KPIs and a basic knowledge of how to achieve them.
* Confident presenting to and communicating with digital‑friendly clients, able to responsively address feedback and questions.
* Ability to turn complex technical problems and detailed campaign analysis into succinct client comms and business outcomes.
* Experience working with performance planning and forecasting processes desirable.
* Innately proactive. Always pursuing new ways of bettering campaigns and improving performance reporting.
* Confident managing, supporting and educating other members of a team, including senior stakeholders, junior reports and wider agency members. Drives change to deliver results and holds executional teams accountable to output, optimisations and consistency.
* Up‑to‑date knowledge of the ad‑tech landscape.
* Experienced in an agency environment or e‑commerce client‑side function.
* International experience preferred; international outlook essential.
Reporting
Reports to Agency Partner, Digital (EMEA).
Residence
Omnicom, Bankside 2, Southwark Street, London, with flexibility as required for EMEA collaboration.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two days working remotely). Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or, if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well‑represented.
EEO Statement
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
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