Overview
All applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. We are committed to creating an inclusive and equitable working environment for everyone.
Role Overview
This is a role at the cutting edge of sports, gaming, and youth culture communications. You'll be the pulse of what's trending, spotting cultural moments on social channels before they go mainstream, and translating them into bold, shareable campaigns that capture audiences' imagination. Working across PR, social, and creator partnerships, you'll craft integrated campaigns that live and breathe across platforms, turning fleeting trends into powerful brand moments.
Responsibilities
Insights + Culture
* Identify and capitalise on emerging trends in sport, gaming, fan culture and relevant cultural moments and proactively bring reactive content ideas to clients
* Translate trends from platforms such as TikTok, Instagram, YouTube and Twitch into social content and PR‑able stories
* Monitor breaking news, trends, fan sentiment to identify reactive comms and marketing opportunities
* Contribute to new business pitches with earned media, social and culturally relevant ideas
Creative and Strategy
* Input into delivery of integrated comms (PR x social x creator) campaigns
* Support on content/story ideation rooted in football, sport, and online/social media culture, ensuring work is timely, relevant and shareable
* Develop and deliver creative and culturally‑led campaigns that live across PR and social channels
Execution
* Support with, and drive, social‑first content planning, ensuring campaigns are designed to perform natively on each platform
* Support in driving high‑impact and alternative media opportunities while ensuring stories are optimised for social amplification
* Manage global media relations, press materials and media pitching as required
* Brief talent (athletes, creators, streamers), ensuring content aligns with both PR and social objectives
* Act as an internal and external voice on trends across sport, social media, youth culture and gaming
About You
* Passionate for sports, particularly football, with a varied understanding of fan culture and digital communities
* Proven experience in brand comms with a strong social/digital skillset, with experience in sports and youth culture – and ideally gaming
* Strong knowledge of major social platforms and how content lands across the mix
* Experience working with creators or talent/athletes, ideally in sport and/or gaming
* Creative thinker with a social‑first mindset and strong cultural awareness
* Experience of working with / responding to creative briefs
* Curiosity in and zeitgeist of cultural and social trends
* A real collaborator who champions inclusion, feedback and professional development
* Right to work in the UK and able to work in our Bankside office at least 3 days per week
What We Offer
* A warm and friendly team with a fantastic portfolio of global and UK clients
* A truly global network, the opportunity to be part of multi‑market campaigns, regularly working with colleagues across the globe
* A strengths‑based L&D framework with an in‑house coach and development opportunities for career‑defining work
* Fully embraced hybrid and flexible working with a great office and human contact remains an important element of our culture
* Work‑life balance, we all work hard but having a life outside work matters to all of us, and we support each other to achieve it
* Culture Club – from office manicures, nutritionists, in‑house massage and acupressure sessions, to Yoga on the roof terrace, quizzes, boot camps, exhibits and summer and Christmas get‑togethers
* Opportunities to join our Employee Resource Groups (global and local), the Shadow Board or DE&I Steering committee
#J-18808-Ljbffr