SHREWSBURY, UK (Hybrid Working - 3 days in the office per week). Benchmark salary between £30,240 to £35,240. Salary level determined by skills and experience within our progression framework.
ROLE OVERVIEW
Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.
The Programmatic Account Manager is a central role within the Programmatic team, designed for an experienced, analytical, and creative individual with a passion for digital marketing. You will be responsible for the day-to-day management and performance of a portfolio of client accounts, translating strategy into flawless execution.
Key part of this role involves working with the global network of freelancers to ensure scalable, high-quality campaign delivery. You will also play an active part in defining programmatic best practice, mentoring junior team members, and working with wider teams to deliver on client Account Development Plans (ADPs). The position requires a blend of technical expertise, exceptional client service, and commercial acumen to drive growth for our clients and the agency.
RESPONSIBILITIES
* Deliver the day-to-day implementation of programmatic campaigns for key clients, ensuring performance is optimised to meet targets.
* Manage client budgets, ensuring accurate pacing and financial hygiene.
* Use industry-leading platforms such as DV360, The Trade Desk, Google Analytics, and Campaign Manager to execute and measure campaigns.
* Ensure client accounts adhere to programmatic best practice, monitoring and managing all hygiene factors.
* Provide comprehensive campaign reporting and measurement on effectiveness of all activity.
* Deliver client reports on-time and to a high standard of accuracy.
* Analyze campaign data to identify key insights, trends, and opportunities for performance improvement.
* Share learnings and results with Programmatic, Paid Social, PPC, and Analytics teams to drive performance and efficiencies.
* Play an active role in defining programmatic best practice and creating scalable processes for the team.
* Stay up to date with new market tools and programmatic opportunities that could support client strategy or our product offering.
* Effectively delegate and manage tasks through the Croudie Network to ensure efficient and high-quality delivery.
* Share new industry developments and opportunities with the wider team to foster a culture of innovation.
* Work with wider teams to deliver on the Account Development Plans (ADPs) for each client to sustain and grow performance.
* Act as a key point of contact for clients, advocating for programmatic strategy and building strong relationships.
* Provide support and direction to Programmatic Account Executives within the team to aid in their development.
* Collaborate effectively with other channel teams to ensure an integrated approach to client strategy and service.
QUALIFICATIONS & PERSON SPECIFICATION
* Demonstrable experience in programmatic advertising, including hands‑on experience with platforms such as DV360, The Trade Desk, Amazon DSP across display and video formats.
* Excellent communication, organisation, and presentation skills.
* Mathematical and analytical mind.
* Exceptional client service skills.
* Highly organised, able to multitask.
* Impeccable attention to detail.
* Excellent Microsoft Office skills including Excel, Word, and PowerPoint.
* Proven track record of working to deadlines.
* Proven time‑management skills.
* Clear passion for digital marketing and programmatic media.
COMPANY BENEFITS
Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office. The following benefits apply after the three‑month probation period:
* Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
* 25 days holiday a year
* Discretionary annual performance‑based incentive
* Sale commission
* Recruitment referrals bonus
* Health & Wellbeing contribution
* 2 Recharge Days each holiday year
* Ride to Work scheme
* Railcard
* Season Ticket loan
* Home office chair and home office screen
* Daily office perks: free fruit, breakfast cereals, snacks, tea & coffee
* Weekly treat: a complimentary lunch every week
* Enhanced primary and secondary family leave as well as extended parental leave and shared family leave
* Life insurance and income protection
* Medical Cash Plan
* Pension
* Curated 3rd‑party learning platform and access to Croud Campus
* Peer‑to‑peer recognition scheme ‘bonusly’
* Team off–sites / regular socials
* Year‑round holiday parties
* Flexible working options
* Day to make a difference
Standard hours are from 9:00am to 5:30pm with flexibility if agreed in advance with line managers.
Croud is an equal opportunity employer and does not discriminate on the grounds of gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
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