About Us
Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and unique designs of unrivalled quality to flatter all figures. From prom to occasion, am to pm, maternity, bridal and more, we deliver an engaging customer experience that connects our global community of diverse consumers, international fashion influencers and content creators with new and exciting collections dropping each week.
The Role
We are hiring an enthusiastic, talented and ambitious Senior Creative Copywriter to spearhead creative ideation and copywriting across campaigns, brand marketing and storytelling for Club L London’s full fashion portfolio.
This role will work in close collaboration with the Head of Marketing, as well as the wider Creative, Brand and Ecommerce teams, to bring the Club L vision to life in a clear, compelling and commercial way.
As a senior creative marketing writer, you will be a highly skilled 360° thinker with a strong understanding of SEO-led content and digital best practice, alongside social-first storytelling. You will deliver on-brand, trend-led copy that balances creativity with performance, ensuring content is optimised to drive visibility, traffic and conversion across global markets.
This varied, fast-paced role will allow you to showcase your creative flair across campaign marketing, ecommerce and product copy, SEO-optimised web content, social content, paid media, PR, print, digital display, in-store and VM messaging, as well as scriptwriting for video content, events and brand activations.
Key Responsibilities
* Lead 360° campaign ideation and execution across brand and product launches
* Work closely with the Head of Marketing to deliver creative copy aligned to brand and commercial objectives
* Write compelling, engaging copy across all marketing campaigns, from tease to launch and repush
* Produce SEO-optimised copy for ecommerce, landing pages, category pages and editorial content, ensuring best practice across keyword use, metadata and on-page structure
* Partner with Creative, Marketing and Ecommerce teams to deliver short- and long-form copy for campaigns, VM, brand decks, PR and scripting
* Ideate and produce best-in-class written work that reinforces Club L London’s position as a leading fashion brand
* Present creative concepts, copy direction and content rationale to key stakeholders on a regular basis
* Maintain Club L London’s tone of voice across all platforms, ensuring consistency and brand alignment
* Proof all copy before circulation or submission, ensuring accuracy, clarity and SEO best practice
* Manage multiple projects simultaneously, prioritising workload and delivering to agreed deadlines
About You
* Exceptional creative copywriting skills, with significant experience in fashion, beauty or lifestyle brands
* Proven experience ideating and executing integrated marketing campaigns
* Strong understanding of SEO principles, including keyword research, on-page optimisation and writing for search without compromising brand tone
* Experience writing high-performing ecommerce and website copy
* Strong understanding of the Club L London brand, customer and aesthetic
* Highly organised with the ability to prioritise effectively in a fast-paced environment
* Deep interest in fashion, trends and digital culture
* Meticulous attention to detail, with experience proofreading copy across campaigns, ecommerce, PR, VM and digital platforms
* Adaptable writing style across different channels and audiences
* Excellent communication and presentation skills
* Strong relationship-building skills and the ability to collaborate across all levels of the business
What’s on offer?
* Bi-annual bonus scheme
* 25 days of annual leave (plus bank holidays)
* Extra day off for your birthday
* Flexible working hours around core hours of 10-4
* Cycle to work scheme
* 40% staff discount across Club L and Lavish Alice products
* Healthcare Cashplan
* Free onsite gym
* Enhanced pension contribution
* Enhanced maternity and sick pay
* Free snacks, drinks & treats
* Social events
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