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Group product manager

Mirfield
Camira
Group product manager
Posted: 10 March
Offer description

About our company


Camira are a multi-award-winning textile manufacturer with two centuries of heritage and a forward-thinking approach to innovation and sustainability, Camira designs and manufactures environmental fabrics for the commercial, public transport and residential sectors.

Purpose of the role


The Group Product Manager is responsible for owning the commercial success and strategic direction of assigned products across their lifecycle. This role acts as the voice of the Customer within the organisation, translating market insight into winning product strategies, while business partnering closely with Creative, Technical, Sales and Marketing, and cross-functional teams to drive growth, profitability, and customer value globally.


The Day-to-Day Role and Responsibilities


Product Strategy & Market Insight

* Develop and execute product strategies and roadmaps aligned with business objectives and customer needs.
* Use Strategic Framework tools to assess the Total Assessable Market, Serviceable Assessable Market and the Serviceable Obtainable Market for relevant sectors and geographies.
* Gather and blend market, customer, and competitive insights to inform product decisions.
* Demonstrate strong analytical thinking to assess opportunities, risks, and performance trends.
* Anticipate future customer needs and translate them into product innovation and differentiation.


Customer & Commercial Ownership

* As part of the Key Account Management Strategy, you will visit Key Strategic Customers, engage with their Product Management and Creative teams to understand their direction of travel and translate the insight into product solutions.
* Act as a Customer advocate, applying deep customer empathy in all our product decisions.
* Validate the commercial performance of the product portfolio, including revenue, margin, and lifecycle profitability.
* Feed into and influence the pricing strategy, ensuring alignment with value proposition, market dynamics, and financial targets.
* Partner with Finance to track business cases, margins, and post-launch performance.


New Product Introduction (NPI)

* Ensure product portfolio reflects and reinforces Camira’s brand pillars (Made by Camira, Experts in Sustainability, Experts in Colour & Design, Experts in Innovation).
* Partner with Marketing to define category positioning and differentiation.
* Lead the validation of NPI, together with influencing the prioritisation of NPI to market, and subsequently support the drive of NPI process from concept through to launch.
* Work closely with Creative and the Product Evolution and Compliance teams to ensure products meet customer, regulatory, and quality requirements.
* Develop clear go-to-market plans, including working with Marketing to position and launch and partner with Sales to support carding, specification and drive adoptions.
* Validate the success of NPI launches via Market and Customer feedback, coupled with Competitor challenges as part of cross functional post-launch reviews.


Cross-Functional Collaboration

* Work closely with Key Account Managers to understand strategic customer requirements and translate them into product solutions.
* Partner with Sales teams globally to support customer engagement, value propositions, and product positioning.
* Collaborate with Marketing on messaging, campaigns, and enablement tools.
* Coordinate with Supply Chain to ensure product availability, lifecycle planning, and operational feasibility.
* Influence the rationalisation of SKU’s and updating of ranges aligned to market relevance.


Forecasting & Demand Planning

* Be strategically involved in forecasting and demand planning, contributing market intelligence and customer insight.
* Align demand forecasts with Sales, Supply Chain, and Finance to support efficient planning and execution.


Key Skills, Knowledge & Behaviours


Skills & Knowledge

* Strong analytical and problem-solving capability
* Deep understanding of customer needs and buying behaviours
* Ability to gather and interpret market and customer insights
* Commercial acumen with experience in pricing, margin, and P&L thinking
* Understanding of NPI and product lifecycle management
* A strong influencer (to Senior Stakeholders)
* Experience working with global, cross-functional teams

Behaviours

* Customer-centric and insight-driven
* Strategic thinker with a practical, execution-focused mindset
* Collaborative influencer who can work across functions without direct authority
* Proactive, ownership-oriented, and accountable for outcomes

Success Measures (KPIs)

* Revenue growth and margin performance of the product portfolio
* Market share in priority categories and competitive positioning
* Forecast accuracy and demand alignment of NPI
* Sales and specification adoption
* Sales and customer satisfaction with our product offering


Camira Values


Our success lies in our customer’s success. We focus on building long lasting relationships and delivering a brilliant customer experience to a global market; using digital technologies, providing high-quality products, support and services that add value, inspire, and exceed expectations.

Our commitment to quality, health & safety, and environmental standards ensures we consistently deliver products and services that meet both customer and regulatory requirements.


We do the right thing, no matter how hard. We uphold integrity, honesty, and transparency with our customers, our people, and the planet. We respect our resources and commit to making pioneering fabrics and delivering value added services that contribute positively to a more sustainable future.


Apply today


At Camira, diversity, equity, and inclusion are at the heart of our values. We adopt a workplace where every team member feels valued and respected. Our inclusive culture ensures all employees have equal opportunities for growth and development. If you require any adjustments and/or additional support during the interview process, please let the talent team know.


Join Camira and be part of a company that values your unique skills and supports your professional journey. Apply now and contribute to our mission of delivering exceptional fabrics.

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