1721 – Associate Director, Analytics
Role Summary And Impact
We are seeking an Associate Director to join our Global Analytics & Insights team, reporting into the VP of Global Analytics. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world.
You will be working with a leading travel brand, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award‑winning team with more than 16 tech and media industry awards, including Campaign Magazine's Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as part of a Campaign awards. We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform, an integrated AI platform leveraging common marketplace LLMs, and access to a wider global community of analysts and data scientists.
Responsibilities
* Partner with the Global Analytics lead to develop and communicate global measurement frameworks to local regional and market level teams
* Operationalize global measurement approaches such as local region and markets approach media analytics in a consistent way
* Develop standardized analytics tools and analysis through the development of AI agents
* Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans
* Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation to regional teams
* Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness
* Provide actionable insights and design experiments to optimise campaign performance - focusing on brand and conversion lift studies
* Be a reliable day-to-day point of contact for global clients and maintain robust client relationships
* Coordinate with third‑party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs
* Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions
* Translate complex data concepts for stakeholders and contribute to the company’s data strategy, promoting data‑driven innovation within the media industry
Skills And Experience
* You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
* Experience in analytics, measurement, data science, or a related field
* Knowledge of applying measurement to media campaigns through Meta/Google/TikTok/Snapchat/Pinterest, through brand and conversion lift studies, matched market tests or otherwise
* Well developed problem‑solving skills and the ability to think critically and creatively
* Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory
* Strong communication skills, with the ability to present complex ideas to both technical and non‑technical audiences
* Able to work independently and as part of a cross‑functional team, using project management tools such as Asana/Wrike. Ability to project manage analytics projects.
* Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise
* Experience in mentorship and management, ability to display empathy in difficult situations and lead by example
* Stay up to date with the latest industry trends and advancements in data science and analytics
* Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib is desired
* Strong understanding of what data points can be collected and analysed across media analytics campaigns, and how each data point should be analysed. Including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns
Nice to haves
* Experience with digital ad technologies (SA360, GA, Campaign Manager, DV360, Meta Business Manager), site analytics and tools
* Experience with cloud technologies, such as GCP
* Proven understanding and experience with digital ad platforms APIs
* Knowledge of market research methodologies
* Speaking any European languages
Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment.
We’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
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