Job Description: Digital Performance Marketer
Role Overview: Drive paid media, audience growth, and fan data strategy across a roster of 4-5 artists. Hands-on role owning the full paid funnel, CRM, and tracking infrastructure. Turn ad spend and first-party data into streams, ticket sales, merch, and fan growth.
Responsibilities
Paid Media Build, launch, and optimise Meta ad campaigns across the roster. Run A/B tests on creative, audiences, and copy. Allocate budgets and hit ROAS, CPA, and CPM targets. Extend into TikTok, YouTube, and Google where needed.
Influencer Activation: Manage influencer and micro-influencer spend across campaigns. Source, brief, and negotiate with creators. Track performance, attribution, and ROI on influencer-led activity.
Audience & CRM Own CRM and fan database for every artist. Segment audiences and build custom/lookalike pools. Run email, SMS, and direct-to-fan sends across release cycles. Grow first-party data through capture strategies.
Tracking: Implement and maintain pixels, CAPI, server-side tracking, and UTMs. Ensure clean attribution across Meta, TikTok, Google, DSPs, and ticketing. Troubleshoot tracking and data issues.
Strategy & Reporting Align paid and CRM strategy to each artist's release and tour calendar. Work with managers, creatives, and finance teams. Deliver weekly performance reports per artist. Own spend vs. budget.
Ideal Platform Experience
Meta Business Suite Laylo Co-brand Open Stage Klaviyo or equivalent CRM
Requirements
Proven Meta ads experience scaling and optimisation. Strong CRM and database management. Fluent in pixel and attribution setup. Experience managing influencer and micro-influencer budgets. Able to manage multiple artists at once. Music or entertainment background preferred. The ability to build a bespoke CRM is a strong advantage. Fluent in Vibe coding and using AI tools as part of daily workflow.
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