London (Hybrid – 3 days in office) | Permanent £80–85k base + 20% bonus (c.£110k+ total comp)
Overview
A leading global fintech is reshaping how it measures, personalises and scales its marketing, and they need someone to own the tagging and analytics layer that underpins all of it. Performance-led, not a traditional financial services environment.
The Role
You'll own the tagging and analytics stack end-to-end, from the data layer up through GA4, GTM and server-side, into attribution and the reporting layer the business actually uses. You'll be the person performance, growth, SEO and CRM teams come to when they need data they can trust. You'll work alongside an existing MarTech Delivery Lead: he owns delivery, you own tagging, analytics and the AI-enabled marketing agenda.
Typical work:
* Owning the tagging stack across GA4, GTM, server-side tagging and conversion APIs
* Designing and maintaining the data layer across web, app and server-side
* Leading attribution and multi-touch attribution modelling
* Unlocking analytics for SEO, performance, growth and CRM teams to act on
* Scoping and delivering AI-powered marketing solutions, from experimentation into production
Requirements
* Hands-on with GA4, GTM and server-side tagging (or strong on one and growing into the others)
* Solid grasp of conversion APIs, data layer design
* Hands on experience with Multi Touch Attribution
* Background in digital analytics, MarTech, performance marketing or measurement
* Some exposure to AI, ML or automation in a marketing or commercial context
Nice to have
* AI workflow tooling or prompt engineering
* BigQuery / SQL for analytics
* Adobe Analytics (or other analytics platforms beyond GA4)
* Comfort around APIs, data schemas and integrations
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