You’ll work closely with Customer Teams, including Rewards and Journeys, to develop actionable briefs for Personalisation Performance insights. In this role, you’ll translate strategy into practical operating rhythms, influence stakeholders, and make complex, customer-led decisions that drive business outcomes. You’ll also coach and develop stakeholders to strengthen their analytical and measurement capabilities. Customer Insight: Drive deep understanding of customer behaviour within the “Know Me, Serve Me, On My Terms” model to inform audience strategies that enhance relevance and growth. Workflow Oversight: Prioritise and manage the Personalisation Measurement & Insights backlog, ensuring smooth delivery and removing blockers. Business Partnering: Collaborate with Customer Teams and Finance to create actionable briefs, support forecasting, and translate insights into strategic decisions. Optimisation & Reporting: Maintain high standards for briefs and reporting, delivering clear explanations and actionable recommendations to improve audiences, triggers, and journeys. Ad Hoc Analysis: Conduct targeted analysis and quality assurance checks to ensure accuracy and clarity across outputs. Strong analytics and insights experience in fast-paced, data-rich environments. Proven ability to design measurement frameworks and deliver measurable value through personalisation and CRM. Hands-on analytical skills with coding capability to interrogate data. Deep understanding of incrementality, controls, and causal measurement in multi-channel contexts. Skilled at translating complex analysis into clear, actionable strategies and influencing cross-functional teams. Background in retail, loyalty, or multi-channel customer programmes is highly desirable.