Job Description: PPC Manager
Central Employment is partnering with a highly successful Online Retail & Interiors organization that is expanding its in-house eCommerce and Performance Marketing team. We are seeking a data-driven PPC Manager to take ownership of PPC campaigns and drive performance across multiple platforms, reporting to the eCommerce Manager.
Responsibilities:
1. Manage and optimize PPC campaigns to meet performance targets, ensuring alignment with customer behavior and intent.
2. Develop and execute strategies to enhance customer engagement, conversions, and ROI.
3. Expand paid media efforts across Paid Social Ads, Amazon, and AWIN.
4. Implement testing strategies for creative assets, audience targeting, and bid optimization.
5. Provide regular performance reports with insights, test results, and next steps.
6. Collaborate with marketing to optimize landing pages for conversions and campaign alignment.
7. Analyze campaign data to identify trends and opportunities for improvement.
8. Drive growth on emerging platforms with refined strategies.
9. Develop insights for personalized landing pages to boost conversions.
Minimum Requirements:
1. 3-5 years of experience managing PPC campaigns, including Google Ads and Microsoft Ads.
2. Experience in a Paid Search Agency or eCommerce Retail setting.
3. Strong analytical skills for data interpretation and strategic decision-making.
4. Attention to detail and ability to manage multiple projects efficiently.
5. Collaborative mindset and cross-functional teamwork skills.
6. Proficiency in Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets.
7. Experience in creative strategy development for performance marketing.
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