We operate three clinic brands, each with its own positioning and separate social media channels: Danugur – skincare, aesthetics and wellbeing for men and women MAEN – men-specific aesthetics, skincare and wellbeing Dermatology Brand (name TBC) – medical-led dermatology services We are an early-stage business and are currently phasing out inconsistent support, looking for a hands-on social media specialist to help build and manage our online presence in a structured, phased and commercially sensible way. This role is ideal for someone experienced but comfortable working with startup budgets, building momentum before scaling activity. Scope of Work Manage separate social media accounts for all three brands Content planning and scheduling (posts, reels, stories) Drive consistent online presence and engagement Paid social advertising (primarily Meta: Instagram & Facebook) Audience targeting aligned to clinic services and locations Coordinate messaging across brands while maintaining distinct tone Basic performance reporting and insights Platforms (Priority Order) Instagram – primary platform for all brands Facebook – secondary (local reach, paid ads) TikTok – desirable, particularly for MAEN and education-led content What We’re Looking For Experience managing clinic, beauty, aesthetics, wellness or medical-adjacent brands Comfortable running paid social campaigns, not just organic posting Strong understanding of brand tone differences (men-specific vs inclusive vs clinical) Clear pricing, realistic deliverables and good communication A test-and-learn mindset suited to startups Important Note This is a startup engagement with controlled budgets. We are not seeking agency pricing or long-term retainers at this stage. Please include: Relevant examples of similar work Platforms you specialise in Your proposed working model (monthly or hourly)