Central Employment are working with a leading bespoke Automotive Customisation specialist, as they look to appoint a Social Media Manager.
FT onsite in West Yorkshire
£30,000-£35,000 DOE
Social Media Manager profile:
The new Social Media Manager will lead and integrate there social media, paid advertising, and data analytics strategies. This role is ideal for a creative yet analytical professional who can deliver engaging campaigns, drive growth across digital platforms, and use performance data to inform decisions that generate commercial results.
Responsibilities of the Social Media Manager:
Develop and execute integrated strategies across social media and paid platforms (Google Ads, Meta, TikTok, LinkedIn) to drive traffic, engagement, and sales.
Use audience insights, platform data, and competitor research to identify high-performing content types, campaign ideas, and targeting opportunities.
Plan and manage retargeting and funnel-based advertising campaigns to improve conversions and return on investment.
Lead growth and engagement across Instagram, Facebook, TikTok, and X using consistent, data-informed content.
Engage with followers, influencers, and brand advocates to build strong communities and deepen brand loyalty.
Monitor and manage brand sentiment across all platforms, ensuring timely and meaningful interaction.
Build and maintain a performance-led content calendar aligned with product launches, seasonal campaigns, and storytelling themes.
Collaborate with internal and external creatives (photographers, videographers, designers) to produce compelling content that reflects our brand vision.
Develop and optimise content for the CEO's personal channels to enhance thought leadership and visibility.
Track and report on key performance indicators, including ROI, engagement, conversions, traffic and sales, offering actionable insights and recommendations.
Continuously optimise content and advertising performance through A/B testing, audience segmentation, and platform-specific tactics.
Experience:
Proven experience in both social media strategy and performance marketing, ideally within automotive brands.
Expertise in Meta Business Suite, Google Ads, TikTok Ads Manager, and social media analytics platforms.
Strong understanding of content performance, campaign funnels, attribution, and conversion optimisation.
A creative mind combined with analytical thinking – you're just as comfortable producing content as you are interpreting results.
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