Overview
Commercial Sales Director role at TieTalent – London
£80,000 base salary + commission + excellent benefits. International travel opportunities.
We are recruiting on behalf of our client for an experienced Sales Director to lead the commercial strategy for a flagship Pan-African defence and security exhibition and conference. This high-profile role is responsible for driving exhibitor and sponsorship sales, building strategic partnerships, and ensuring revenue growth across African and international markets. The successful candidate will play a critical role in delivering a world-class event that attracts government, military and industry stakeholders from across the globe.
Responsibilities
* Develop and execute a comprehensive sales strategy to achieve revenue targets
* Drive exhibitor and sponsorship acquisition across defence, aerospace, security, and related sectors
* Build and manage strong relationships with defence contractors, government officials, international delegations, and trade associations
* Lead and mentor a small but high-performing sales team, monitoring performance and KPIs
* Collaborate with marketing, content, and operations teams to ensure consistent messaging and delivery
* Oversee international agents and country pavilions to maximise participation
* Monitor global defence market trends, identifying new opportunities for growth
About You
* 7-10+ years of B2B sales experience, ideally within large-scale international exhibitions (experience in defence, aerospace or security strongly preferred)
* Proven track record of exceeding commercial targets and growing revenues
* Strong network within the African and global defence/security industries (experience with events such as IDEX, AAD, DSEI is an advantage)
* Degree educated with excellent commercial and strategic leadership skills
* Confident communicator and negotiator with senior-level stakeholders
* Experience managing and motivating sales teams
* Comfortable working across diverse geographies and cultures
* Willingness to travel extensively across Africa and internationally
* Strong CRM skills (Salesforce desirable)
Package
* £80,000 base salary + commission
* Excellent benefits
* International travel opportunities
This is an exciting opportunity for a commercially astute sales leader who thrives on building global partnerships and delivering growth on a high-profile international stage.
Company
We are TieTalent, connecting professionals with opportunities across roles in sales, business development, and leadership.
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