Job Description:
Product Content Executive
Staines / Salford Quays / London –
Permanent
Full time –
£25,900 - 32,300 DOE
We make health happen:
You’ll work with the Senior Product Content Manager and larger Product Engagement team, developing and delivering content and engagement programmes for our clients, brokers, consumers and people to promote product awareness and adoption. There will be significant focus on product content marketing to generate customer engagement. You’ll be responsible for creating and delivering a range of assets to support go to market plans and tracking their performance.
How you’ll help us make health happen:
1. Help with the development of product content creation and contribute to the planning, development and implementation of product engagement campaigns.
2. Champion Bupa’s products, the brand, the customer and their needs through all communications and attend meetings with key stakeholders
3. Ensure optimised commercial impact of product content campaigns to deliver retention, expansion and engagement targets.
4. Deliver a range of cross channel product engagement activity which supports customer communication journeys across the customer life cycle
5. Support the development of content in particular - help create and optimise our key engagement programmes: Health Horizons, Bupa Academy, Inside Health and the Bupa Blueprint
6. Measuring all activity against KPIs in place with a results-focused approach
7. Drive up the engagement across our product content working in partnership with the marketing teams
8. Manage and deliver briefs to agencies and studio teams that are on brand and bring to life our objectives for product engagement.
Key Skills / Qualifications needed for this role:
9. Content marketing expertise is preferred gained in Financial Services, Professional Services or Healthcare
10. Experience of managing internal stakeholders in matrix organisations
11. Experience of working with marketing agencies
12. Proven track record of delivering results through content marketing
13. Ability to manage multiple projects at one time
14. Ability to think creatively to deliver results
15. Practical experience of the ability to quickly implement new initiatives
16. A passion for communication
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
17. 25 days holiday, increasing through length of service, with option to buy or sell
18. Bupa health insurance as a benefit in kind
19. An enhanced pension plan and life insurance
20. Onsite gyms or local discounts where no onsite gym available
21. Various other benefits and online discounts
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.