Job Description This role works with SMARTY’s P&L and propositions manager to drive incremental revenue from SMARTY’s existing customer base. Optimising the performance of existing propositions such as Refer a friend and groups, as well as achieving P&L targets for Margin through base up-sell, upgrade and cross-sell programs. Working closely with the CVM team to build effective sales campaigns. What you will do: Monetise the launch of new and existing propositions through base management, including Add-on sales, international calling, etc. Manage the in-life revenue & retention KPI’s of base programs, including upsell, upgrade and cross-sell programs. Explore all options to create new revenue & retention opportunities for SMARTY, business-casing them to gain approval. Ownership of Refer A Friend and Groups 1.0 & 2.0 performance. Manage and own SMARTY's revenue-driving KPIs: ARPU and Total Revenue. Works with P&L and Retention analysts on analytics to drive optimum results, forecast activity and build in necessary mitigations to achieve P&L targets. Help to create and coordinate SMARTY’s revenue performance, reporting performance to all key stakeholders. Work collaboratively with CRM (& other key stakeholders) to create compelling, on-brand base management plans.