We’re looking for a Performance Marketing Manager to lead paid media across all three Loungers brands – Lounges, Cosy Club and Brightside. You’ll take ownership of our paid strategy, daily optimisation and reporting, and build a best-in-class approach to acquisition and conversion across a 300-site estate. Loungers was founded in 2002 by three friends who wanted to create a neighbourhood café-bar that they would want to go to, the Group is now the only growing all-day operator of scale in the UK and has consistently outperformed the wider UK hospitality sector over the past three years.
This is a hands-on role for someone who knows how to use smart targeting, great creative and solid funnel maths to drive growth. This is a hybrid role based in our Bristol HQ 4 days a week and 1 day working from home.
Key Responsibilities
Paid Media Strategy & Execution
* Lead paid activity across Meta, TikTok, Google (Search, YouTube, Display) and other key platforms.
* Build full-funnel campaigns using See–Think–Do principles.
* Develop geo-targeted and site-specific media plans at scale.
* Optimise daily across keywords, audiences, bids and creative.
* Manage paid amplification for influencer and creator content.
Campaign Management, Planning & Experimentation
* Run structured tests across creative, targeting, formats and landing journeys.
* Analyse competitor activity to identify opportunities and risks.
* Balance paid and organic traffic intelligently, ensuring we don’t pay for demand already captured via SEO, CRM or local discovery.
* Build long-term planning cycles while developing short-term “flywheels” to stay agile and reactive.
* Use automation to scale localised, site-level campaigns efficiently.
Social Analytics & Audience Insight (Sprout Social)
* Use Sprout Social to understand audience behaviour, content performance and engagement trends across all brands.
* Identify the themes, formats and posting rhythms that drive impact, and feed these insights into paid creative and targeting strategies.
* Monitor competitor activity in Sprout to strengthen our local and national positioning.
* Provide simple, regular summaries that guide content development, paid optimisation and campaign planning.
Data, Reporting, Analytics & Attribution
* Build and maintain performance dashboards (GA4, Looker Studio, platform APIs).
* Regularly interrogate data from Google Analytics, Search Console, Sprout Social, paid platforms and internal systems.
* Use funnel maths to forecast, budget and set clear performance expectations.
* Produce weekly and monthly reporting with direct, actionable insight.
* Work across teams to measure bookings, footfall, WiFi sign-ins and revenue contribution.
Platform & Tech Integration
* Work with Airship on segmentation, suppression lists and audience sharing.
* Integrate media activity with ResDiary to improve conversion and cost-per-booking.
* Ensure paid supports – and doesn’t cannibalise – organic discovery and CRM performance.
* Learn and leverage the wider MarTech stack (Zonal, OrderBee, Wireless Social, Toggle).
Cross-Functional Collaboration
* Partner with brand, creative, community and CRM teams to deliver integrated campaigns.
* Brief and refine creative assets based on analytics and platform learnings.
* Support influencer and creator partnerships with paid amplification strategies.
* Collaborate with the Head of Digital on forecasting, budgeting and planning.
What success looks like
* Clear uplift in ROI, CPA/CPB, bookings and footfall.
* Paid spend deployed intelligently, complementing organic channels.
* Automation in place to scale consistent, localised campaigns.
* Strong testing discipline and clear reporting cadences.
* Social analytics meaningfully shaping targeting, creative and brand strategy.
* A measurable improvement in digital acquisition across all three brands.
What we’re looking for?
Essential
* Experience running paid campaigns across Meta, TikTok and Google.
* Strong skills in analytics and data interrogation, especially Sprout Social, GA4 and Search Console.
* Ability to translate audience insight into creative and targeting decisions.
* Confident working with data daily and simplifying insights for stakeholders.
* Ability to build geo-targeted and site-specific strategies.
* Strong understanding of funnel maths, attribution and optimisation.
* Curious, commercial and comfortable working at pace.
Nice to have
* Experience in hospitality, retail or multi-site environments.
* Familiarity with Airship, ResDiary, Zonal or similar systems.
* Experience boosting creator content or running performance-led influencer activity.
* Understanding of SEO, CRM and local discovery.
What's in it for you?
* 25 days holiday (plus bank holidays)
* A culture that appreciates ideas and celebrates individuality
* Founder-led business - we might have 230 sites, but we still maintain an entrepreneurial spirit through everything we do
* 50% off food at all Lounges, Cosy Clubs and Brightsides
* Up to 10% bonus
* Pension contribution
* 24/7 mental health support
* Amazing events including LoungeFest - our annual company festival - Christmas parties and more
* We want to work with nice people so if you want to work hard, have fun and be part of the Loungers ride, we'd love to have you.