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Marketing analyst

Liverpool (Merseyside)
1st Recruitment Group, Jersey and Guernsey
Marketing analyst
€35,000 a year
Posted: 25 March
Offer description

Our Client has an exciting new opportunity for a data driven Marketing Automation & Data Analyst to support the delivery, optimisation, and measurement of Online Traffic and CRM led marketing activity. This role is ideal for someone with around 2 years’ experience working with an online marketing automation or CRM platform such as Microsoft Dynamics 365 or Salesforce, who enjoys building automated customer journeys, analysing performance, and turning data into actionable insight.

You will work closely with Marketing, Sales, and CRM stakeholders to improve segmentation, customer lifecycle programmes, and campaign effectiveness through smart automation and robust data analysis.

This is a key role as we continue to grow, where you will own and manage marketing data as the single source of truth, ensuring high data quality across all campaigns. You will design and optimise automated customer journeys across digital channels to drive engagement, conversion, and retention. Deliver actionable insights through data analysis and reporting, enabling data-driven decision-making. Develop robust segmentation to support targeted, personalised marketing, and continuously improve performance through testing and optimisation.

Please note that this is a Hybrid role with onsite requirement 3 days a week. You must be able to commute to the office and have your own transport.


What you’ll do:

* Marketing Automation & CRM
* Data Analysis & Insight
* Segmentation & Targeting
* Collaboration & Continuous Improvement


What we are looking for:

* Around 2 years’ experience in a marketing, CRM, or data focused role.
* Hands on experience with a CRM or marketing automation platform (e.g. Microsoft Dynamics 365, Salesforce, or similar).
* Strong data analysis skills, with the ability to interpret performance data and identify insights.
* Experience with segmentation, customer journeys, and lifecycle based marketing.
* Confident working with spreadsheets, reports, and dashboards.
* Strong attention to detail and a logical, structured approach to problem solving.
* Analytical and curious, with a genuine interest in how data drives better marketing outcomes.
* Organised and methodical, able to manage multiple campaigns or automations simultaneously.
* Collaborative and communicative, comfortable working with both technical and non technical stakeholders.


What we offer:

A wide range of benefits and incentives to our employees including:

* Shares after 12 months employment
* Your Birthday off, on us!
* 25 days holiday plus bank holidays plus holiday trading
* Company Pension Scheme and matching contributions
* Company Perks portal
* Private Medical insurance
* Life assurance
* Health Club and Wellbeing Scheme
* Employee Assistance Programme
* Technical Training Academy and E-learning
* Hybrid working
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