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Marstons PLC
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Job Reference:
dc41d6ba823a
Job Views:
7
Posted:
02.06.2025
Expiry Date:
17.07.2025
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Job Description:
Digital Optimisation Manager - Engagement12 month FTC up to £33,000 per annum
We’re looking for a Digital Optimisation Manager r - Engagementto join the Digital Marketing team on a 12 month fixed term contract. The Digital Marketing team is responsible for driving new and existing customers into our Pubs and Hotels through an online multi-channel approach. We pride ourselves on providing a relevant and personalised experience for all our customers which in turn drives visits and increased spend.
The Digital Optimisation Manager- Engagementwill cover the following key areas:
* Develop and implement customer engagement and e-commerce optimisation strategies to increase bookings and covers from our digital estate
* Devise and implement a digital testing framework to deliver rapid, actionable results
* Optimize website performance, including speed, usability, and conversion rates
* Analyse data, customer behaviour and feedback to identify areas for improvement
* Collaborate with wider digital and commercial teams to implement campaign activity for our pubs
* Supporting the digital and commercial teams on the digital execution of our exciting new pub formats
* Monitor and report on key data points to ensure results are delivered in a timely manner
* Stay updated with industry trends and best practices to continuously improve our digital strategies.
* Work closely with the IT team to ensure website functionality and s ecurity
Skills & qualities for the role :
* Working knowledge of conversion rate optimisation (CRO) strategies and associated technology
* Understanding of search engine optimisation (SEO), paid media channels and analytics
* Experience with content management systems (CMS) within an e-commerce environment
* Be highly organised and an ability to multitask
* Have the ability to communicate effectively and build relationships both with internal and external stakeholders
* Have excellent written and verbal communication skills
* Be Guest obsessed with a passion for delivering a great Guest Experience
What you get from us -At Marston’s we put our people first, which is why we offer real benefits alongside the expected, these include:
•Apprenticeship programmes- offering training & development at any stage of your career
•Enhanced Maternity & Paternity Leave(Subject to 26 weeks service at 15 weeks prior to EWC)
• 30% off in Marston’s pubs and 20% off accommodation through our privilege card
• Marston’s Cheers Platform (discounts on many high street and online major retailers)
• Share save incentive scheme
• Employee assistance programme-including various wellbeing support services, a completely confidential 24/7 helpline, up to 6 counselling sessions and more online services
Come as you are. Personality and passion are so important. No judgement on where you’ve come from, or your story to date, just a need for the right attitude and an ambition that matches ours. We’ll accept you and celebrate you for being you.
We can’t wait to see what we can make happen together.#MarstonsWherePeopleMakePubs
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