Tesco Ireland is currently seeking to recruit a CRM & Personalisation Manager who is customer focused with great influencing skills and a natural curiosity for all things loyalty & digital. This role will be responsible for helping to drive customer loyalty and retention both online and in store through the delivery of insights and personalised customer communications. You will be responsible for: Development and delivery of the ROI CRM strategy, to delivery LFL sales growth and customer loyalty. Feeding into the Customer annual and quarterly integrated planning process, outlining key new initiatives to drive performance across all customer life stages and areas for optimisation. The retention of our active base and digitisation of Clubcard. Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content. Working closely with Tesco group to optimise delivery of CRM strategy, whilst also identifying local agencies and partners to further support our ambition. Identifying opportunities to cross promote and increase the lifetime value of customers. Identifying opportunities for supplier partnerships through Clubcard. Working with Tesco IT and Group teams to ensure platforms are optimised per the CRM strategy. Building and managing campaigns with messaging to customers customised according to lifecycle stage and engagement level. Working with the insights team to complete post implementation reviews to ensure consistent improvements. Following the Business Code of Conduct and always acting with integrity and due diligence. You will need: University degree in Marketing, Information Technology, PR, Business Studies/Management, or any other related fields Proven work experience as a CRM Manager or experience Senior CRM Executive, ideally in a retail environment. Experience working with a Marketing Automation Platform to create and distribute communications across email and SMS Experience working with and understanding data with Tableau and Power BI to draw conclusions on campaign and business performance. Desired: Technical experience across Google Tag Manager, SQL and building customer lists as well as building API connections between data sources. What's in it for you: We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to: Competitive Salary Life Assurance Pension Scheme Bonus Scheme Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost. 24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life. Colleague Clubcard with 10% discount increasing to 15% starting on the last Friday of each month for 3 days (including a 2nd card for a family member) Annual leave starting at 23 days Save As You Earn Scheme Entry requirements and rules of the scheme apply About us: Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet. We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco. We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you. NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date. We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility