Marketing Automation & Field Manager
Vodafone Horsham, England, United Kingdom
Role Purpose
* To deliver an effective external digital communications strategy that helps increase revenue and awareness of Automotive globally
* To lead and execute the French marketing plan for Vodafone’s IoT automotive business, in line with the global automotive and IoT strategy
* To deliver effective external and internal communications at a local level that help to increase revenue and awareness of automotive across all market segments within the region
* To establish Vodafone IoT automotive as a market leader in France
What you’ll do
* Drive campaign management & marketing automation: engineering the ability to reach, engage and acquire the most appropriate prospects for our SVR and fleet business; acting as the marketing SPOC for automotive for the implementation of marketing automation via website/inbound management and outbound campaigns
* Execute the local marketing plan for the French automotive business, in conjunction with the Sales Managers, aligning with global marketing and regional business strategies
* Support sales team to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches
* Identify suitable stories to share through PR and works with global and local PR teams in Vodafone to execute
* Manage the local marketing budget, and apply it for effective internal and external communication, helping to drive revenue and awareness across all market segments in the country
Qualifications
* Ability to develop a lead generation marketing strategy to support sales with revenue, working with internal & external stakeholders to develop marketing automation capability
* Experience in leading and implementing Marketing strategies for complex solutions in an international B2B and B2C environment across different channels
* Ability to deliver world class marketing communications that drive awareness and generate demand for Vodafone Automotive solutions - internally and externally- across channels
* Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time. Ability to provide feedback and effect change for process improvement and optimisation
* Ability to manage variety of stakeholders at all levels. Build relationships, educate and influence local customers, channels and partners as well as internal stakeholders
Technical / Professional Skills and Qualifications
* French native or extremely fluent, fluent in English
* A degree or equivalent marketing qualification
* Experienced Marketer with a proven track record of using digital channels to drive demand - marketing automation, field marketing, account-based marketing
* Experience in developing and implementing Marketing Communications strategies in an international B2B and B2C environment
* Strong planning and delivery skills
Seniority level: Not Applicable
Employment type: Full-time
Job function: Other
Industries: Information Services, IT Services and IT Consulting, Telecommunications
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