Overview
Marketing Senior Executive (12-month FTC)
Responsibilities
* Campaign management: Plan and deliver multi-channel marketing campaigns (email, social media, events, digital advertising) to promote services and thought leadership.
* Content marketing: Develop SEO-optimised blog posts and articles, tailored to target audiences.
* Digital marketing: Work with the Senior Digital Marketing Executive to manage website content via CMS, optimise for SEO, and monitor performance using tools like Google Analytics.
* CRM & email marketing: Segment client data and execute targeted email campaigns using the DotDigital platform.
* Social media: Maintain and grow the firm’s presence on LinkedIn, X (Twitter), and other relevant platforms.
* Event coordination: Organise webinars, seminars, and networking events in collaboration with partners and the firm’s Business Development team.
* Reporting & analysis: Track campaign performance, ROI, and prepare reports for senior stakeholders.
Qualifications
* Proven experience in a marketing role, within accountancy or another professional services environment.
* Strong copywriting and content creation skills.
* Proficiency in digital tools (CMS, CRM, email platforms, analytics).
* Track record in working collaboratively with business development and client teams.
* Degree in Marketing, Business, or related field (CIM qualification desirable).
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Accounting
#J-18808-Ljbffr