Senior Marketing – Financial & Investor Audience
Location: UK (London preferred / hybrid, one day WFH)
Reports to: Marketing Director
About us
Sustainable Wealth Group (SWG) raises capital for early-stage and growth companies, working with sophisticated and high-net-worth investors under regulated partner structures (e.g. Odin). We are building a content-led investor community and need a senior marketer who understands financial audiences and can run a structured, accountable marketing operation.
Role Purpose
You will run end-to-end marketing for SWG. This includes content, copywriting, HubSpot workflows, segmentation, paid ads management and reporting. The focus is simple: engage a high-quality investor audience, improve reach, and support fundraising activity.
Key Responsibilities
Content & Copywriting
* Produce clear, well-researched content aimed at investors and intermediaries (HNWIs, VCs, IFAs, family offices).
* Write email copy, website landing pages, investor guides, thought-leadership pieces and campaign messaging.
* Maintain a consistent tone and ensure all content is aligned with financial promotion rules.
HubSpot & CRM Management
* Own HubSpot. Build workflows, sequences, lists, and dashboards.
* Manage segmentation for investor categories (sophisticated, HNW, professional) with accurate data handling.
* Track pipeline metrics and campaign performance directly through HubSpot.
* Ensure CRM is clean, structured, compliant and used correctly by fundraising and commercial teams.
Paid Social & PPC
* Plan, brief and run LinkedIn, Meta and Google campaigns. (Alongside our external agency)
* Manage and optimise significant budgets (£10k–£50k+ monthly ranges depending on campaign).
* Track ROAS, CPA and audience performance.
* Test, refine and scale campaigns with structured reporting.
* Ensure creative and copy fit a financial/investor audience.
Planning & Coordination
* Build structured campaign plans linked to fundraising cycles and report launches.
* Brief external agencies and manage quality and deadlines.
* Manage budgets across content, paid ads, design and freelancers.
Experience Required
* 5+ years in senior marketing roles within financial services: wealth management, IFA networks, asset management, investment publishers, or investor-led platforms.
* Strong background in content marketing for financial or investor audiences.
* Extensive HubSpot experience (mandatory): workflows, automation, lists, reports, lead scoring, attribution.
* Proven track record of segmentation and targeted email campaigns for financial audiences.
* Hands-on experience running and optimising LinkedIn Ads, Meta Ads and Google PPC with measurable results.
* Ability to work with financial content and simplify complex investment topics.
* Strong governance mindset: accuracy, compliance, and process-driven execution.
* Experience working with regulated partners (e.g. under FCA oversight) is a bonus.
Preferred
* Understanding of EIS, SEIS, SPVs or capital-raising structures.
* Experience in B2B2C funnels (wealth manager → investor).
* Background in event-driven or content-driven financial marketing.
* Comfortable working in a fast-paced environment with changing priorities.
What We Offer
* Real ownership of marketing across SWG.
* Hybrid working with London office access.
* Competitive salary and performance bonus.
* The chance to build a modern financial marketing function from the ground up.
* Work alongside a leadership team reshaping how investment content and fundraising operate.
Salary
Depending on experience + bonus.
How to Apply
Send a CV and short note to georgina@sustainabletimes.co.uk explaining:
* A recent campaign you ran for a financial or investor audience.
* How you’ve used HubSpot to improve segmentation and performance.
* Your experience managing paid social/PPC at scale.
* Salary requirements.