About the roleThe Group Marketing Manager runs the marketing function across MORPh and TPN.They own the day-to-day operating model (cadence, planning, hand-offs, templates) and line-manage the marketing team. The role is hands-on across campaign delivery, channel performance,and the team's working rhythm.
Main duties of the job
Group Marketing ManagerReports to: Head of Innovation and ChangeDirect Reports: Group Marketing Project Lead, Group Marketing ApprenticeLocation: Newcastle, hybrid (typically 2-3 days office per week)Working Pattern: Full-TimeSalary: £45,000.00 - £55,000.00
About us
The Pharmacist Network is a pharmacist-led organisation providing high-quality pharmacist and pharmacy technician services to general practices nationwide. We are committed to delivering patient-centred care and fostering a culture of positivity, transparency and excellence. Our workforce of over 250 pharmacists and pharmacy technicians is supported by an experienced senior clinical team who facilitate training, development and workflow management across primary care and PCN settings.
Job responsibilities
About the group
MORPh Consultancy and The Pharmacist Network (TPN) operate as one group. One marketing function plans and delivers across both businesses.
MORPh
MORPh Consultancy delivers CPD-accredited healthcare education events for pharmacists, GPs, nurses, and practice managers across the UK. Events are funded through pharmaceutical sponsorship and delivered regionally through a national network of National Education Leads (NELs).
TPN
The Pharmacist Network (TPN) is a pharmacist-led organisation providing managed pharmacist and pharmacy technician services to NHS primary care. TPN's team of 250+ pharmacists and pharmacy technicians supports 500+ GP practice sites across the UK through three core services: Script Hub, ARRS+, and Extended Access Service.
About the role
The Group Marketing Manager runs the marketing function across MORPh and TPN. They own the day-to-day operating model (cadence, planning, hand-offs, templates) and line-manage Group Marketing Manager — Job Description Page 1 the marketing team. The role is hands-on across campaign delivery, channel performance, and the team's working rhythm.
Key accountabilities
* Run the team's operating model: weekly stand-up, planning rhythm, work intake, prioritisation, and hand-offs with the events function.
* Line-manage the marketing team. Set clear expectations, hold regular 1-2-1s, and balance strategic delivery and execution work across direct reports. The manager flexes between coaching junior team members and partnering with senior specialists.
* Own the marketing calendar across MORPh and TPN: campaigns, events activation, content cadence. Keep it current and shared across both businesses.
* Own the marketing templates library. Keep it current, run the quarterly review cadence, and ensure the team uses it consistently for all primary social-content assets across both brands.
* Own audience growth across the group's social channels (LinkedIn, Instagram) and the CRM database. Set growth targets, plan and deliver the campaigns to hit them, and report performance to leadership through the team's standing rhythm.
* Own email marketing across both businesses. Plan and deliver campaigns that drive delegate attendance to MORPh events, support cross-business engagement, and cover the standing rhythm (weekly internal bulletins, monthly external newsletters).
* Own social media campaigns that drive delegate attendance to MORPh events. Run event-specific campaigns across LinkedIn and Instagram, measure conversion into registrations, and iterate based on results.
* Apply ABPI compliance discipline to all sponsor-touching content.
* Use AI tooling (Claude, HubSpot, GA4) in day-to-day delivery and build the team's capability with the same tools.
* Contribute to group marketing strategy alongside the leadership team. This list is not exhaustive; other responsibilities may be added as the marketing function develops.
Skills and experience
Essential skills and experience
* Marketing leadership: proven experience running a marketing team, setting cadence, calibrating priorities, holding people to standards
* Line management: performance and coaching conversations, 1-2-1s, performance plans where needed, with direct experience managing at least one team member (ideally including a more experienced specialist)
* Marketing planning: strategic and operational planning across multiple channels and audiences
* Channel performance: strong working knowledge of LinkedIn, Instagram, email marketing, content marketing, and web channels, with hands-on experience of marketing automation, social channel management, and content production at scale
* Digital fluency: practical command of marketing automation, CRM (HubSpot or equivalent), GA4, and AI tooling (Claude or equivalent)
* Brand stewardship: keeping voice, tone, and visual consistency across multiple business identities, with experience working across more than one brand
* Stakeholder management: working with senior leadership, clinical partners, sponsors, and external agencies
* Strong written and verbal communication, comfortable presenting to leadership and managing up
* Compliance discipline: confident working within regulatory frameworks (ABPI, GDPR)
* Demonstrable record of delivering integrated marketing campaigns from start to finish
* Experience reporting marketing performance to leadership
* Healthcare or pharmacy sector experience
* Experience marketing CPD-accredited education content or professional learning
* Experience working in a group / multi-business operating model
* Experience with HubSpot specifically
* Sponsor relationship management
* Experience with template-library or design-system implementation
Person Specification
Qualifications
* Essential skills and experience
* Marketing leadership: proven experience running a marketing team, setting cadence, calibrating priorities, holding people to standards
* Line management:
* performance and coaching conversations, 1-2-1s, performance plans where needed, with direct experience managing at least one team member (ideally including a more experienced specialist)
* Marketing planning:
* strategic and operational planning across multiple channels and audiences
* strong working knowledge of LinkedIn, Instagram, email marketing, content marketing, and web channels, with hands-on experience of marketing automation, social channel management, and content production at scale
* Digital fluency: practical command of marketing automation, CRM (HubSpot or equivalent), GA4, and AI tooling (Claude or equivalent)
* Brand stewardship: keeping voice, tone, and visual consistency across multiple business identities, with experience working across more than one brand
* working with senior leadership, clinical partners, sponsors, and external agencies
* Strong written and verbal communication, comfortable presenting to leadership and managing up
* confident working within regulatory frameworks (ABPI, GDPR)
* Demonstrable record of delivering integrated marketing campaigns from start to finish
* Experience reporting marketing performance to leadership
* Healthcare or pharmacy sector experience
* Experience marketing CPD-accredited education content or professional learning
* Experience working in a group / multi-business operating model
* Experience with HubSpot specifically
* Sponsor relationship management
* Experience with template-library or design-system implementation
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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