Job Specification: Head of Marketing
Position: Head of Marketing
Reporting To: Chief Marketing Officer (CMO)
Role Overview:
We are seeking an experienced Head of Marketing to join our team, responsible for driving the
overall marketing strategy and execution. This role demands a strategic thinker with a strong
focus on both lower and upper funnel activations, extensive experience in the UK and US
markets, and a passion for beauty and consumer engagement.
Key Responsibilities:
1. Marketing Strategy Development:
- Develop and execute comprehensive marketing strategies that drive both brand
awareness and conversion for P.Louise products across the UK and US market
- Collaborate with the CMO to align the marketing strategy with overarching business
goals.
2. Funnel Activation:
- Lead initiatives for both lower and upper funnel activations, ensuring a seamless
customer journey from awareness to conversion.
- Optimise the customer acquisition and retention strategies for maximum effectiveness.
3. Content Team Oversight
- Manage and oversee the content team to ensure all marketing materials, campaigns,
and social media content position P.Louise as the leading beauty and experience brand
in the UK
- Implement best practices for content creation across all platforms, focusing on
engagement and performance metrics.
4. TikTok Management:
- Oversee the TikTok Shop Live team, driving creative and innovative strategies to
enhance our presence and sales on the platform and retain our position as Number 1
TikTok Shop in beauty.
- Collaborate with internal TikTok partners to maximise reach and engagement.
5. Experiential Marketing:
- Strategise and manage the annual experiential calendar, ensuring impactful brand
experiences that resonate with our target audience.
- Ensure the success of experiential initiatives and adjust strategies accordingly to deliver
target ROI
6. Influencer and Influencer Affiliate strategy and management:
- Lead the management of the in-house team to drive effective campaigns that enhance ROI.
- Foster strong relationships with platform partners to ensure efficiency and market leading execution
7. PR and Media Strategy:
- Oversee the PR agency and media strategy, ensuring consistent messaging and
positioning across all channels.
- Develop and maintain relationships with key media outlets to enhance brand visibility
and reputation.
8. Insights and Strategy:
- Deliver insights from marketing initiatives to inform business and product strategy,
ensuring alignment with market trends and consumer needs.
- Use data-driven insights to guide decision-making and identify new opportunities for
growth.
Qualifications:
- Proven experience in a senior marketing role, ideally within the beauty or consumer goods
Sector and beauty retail
- Strong understanding of both lower and but with a focus on upper funnel marketing strategies and tactics.
- Demonstrated experience in managing teams and leading cross-functional projects.
- In-depth knowledge of the UK and US beauty markets and consumer behaviours.
- Excellent analytical skills and ability to derive insights from data to inform strategy.
- Strong communication
Why join us?
* Competitive salary based on experience.
* Opportunity for career growth and development.
* Free teas and coffees.
* Free gym access.
* Staff discounts on P Louise products and services.
* A fun and vibrant work environment.
* Moody Monday (a fun initiative where Mondays are made better with treats and surprises