Job reference 336095
CRM Data Modeller
£75,000 plus £4,200 car allowance, healthcare, 18% annual bonus potential, 27.5 days annual leave plus bank holidays rising with service and a company pension scheme with highly competitive contribution rates
Permanent, Full time
HRSC Farnworth Based in London Farrimgdon x3 days a week
CRM Data Modeller
Are you passionate about using data, AI, and CRM technology to drive real business impact? We're looking for a CRM Data Modeller to join our team and play a pivotal role in shaping the predictive intelligence that powers our Sales and Service operations.
Reporting to the Head of CRM Development and Delivery, you'll take ownership of developing, maintaining, and optimising predictive AI models within Salesforce-ensuring our organisation continues to make smarter, faster, and more customer centric decisions.
About the Role
As our CRM Data Modeller, you will be the expert behind the predictive models that support churn reduction, cross/up sell opportunities, and service optimisation. You'll work at the intersection of data science, CRM analytics, and business strategy-ensuring our Salesforce Einstein AI capabilities remain accurate, effective, and aligned with commercial goals.
This is a high impact role that directly influences customer engagement, operational efficiency, and revenue growth.
Key Responsibilities
* Build, train, and maintain predictive AI models in Salesforce (e.g., churn, cross/up sell, service insights).
* Ensure models are refreshed and optimised for accuracy and relevance.
* Monitor performance and collaborate with Sales and Service teams to fine tune algorithms.
Business Integration & Impact
* Embed predictive insights into Salesforce workflows and business processes.
* Translate complex data outputs into clear, actionable recommendations.
* Align predictive models with commercial objectives and decision making needs.
Data Quality & Governance
* Partner with Data Governance and Data Engineering teams to ensure high quality, compliant data inputs.
* Support ongoing improvements to data accuracy, completeness, and structure.
Stakeholder Collaboration
* Work closely with Sales, Customer Experience, Marketing, Pricing, and CRM Product Owners.
* Identify new predictive use cases and ensure models meet operational needs.
Continuous Improvement & Innovation
* Stay informed on emerging AI/ML technologies and Salesforce innovations.
* Identify opportunities to expand predictive capabilities across the organisation.
What You'll Bring
Essential
* Hands on experience with Salesforce Einstein AI (Prediction Builder, Discovery, Next Best Action).
* Strong understanding of CRM analytics, sales processes, and customer retention strategies.
* Background in data science, predictive modelling, or AI/ML applications.
* Experience with real time churn models, predictive modelling, and/or Vertex AI.
* Proficiency in data manipulation, cleansing, and feature engineering within Salesforce Data Cloud.
* Ability to work effectively with cross functional stakeholders.
* Familiarity with Salesforce objects, flows, SQL, and data integration best practices.
* Strong analytical skills with the ability to communicate insights clearly to non technical audiences.
* Excellent communication and documentation skills.
Desirable
* Salesforce AI related certifications (e.g., Einstein Analytics & Discovery Consultant).
* Experience with CRM Analytics.
* Knowledge of Python, R, or other AI/ML tools.
* Experience in enterprise level Salesforce implementations or AI driven transformation programmes.
Why This Role Matters
* Scope & Impact: You'll directly influence the performance of predictive AI models that shape customer engagement and operational decision making.
* People Impact: Your insights will empower teams across Sales, Marketing, and Customer Experience.
* Investment Influence: You'll contribute to strategic decisions on AI/ML investments and data science initiatives.
If you're excited by the idea of shaping the future of predictive intelligence within a dynamic CRM environment, we'd love to hear from you.
Extra Benefits
Family friendly support - enhanced maternity pay, paternity leave, adoption leave and shared parental leave
Supportive and generous company sick pay
Funded Dental - As a manager you are eligible to a level of employer funded dental insurance*
Health Assessment - As a manager you are eligible to an employer funded health assessment every 2 years*
Benefits Account - You will have access to your personal benefits account on our My Bundle+ platform. There are more than 800 retail offers to help you save on things like groceries, days out, holidays and your household bills as well as employer provided and voluntary benefits to suit your lifestyle.
Your Wellbeing - you and your family have 24/7 access to services and tools to help you get the most out of life. From your physical and mental health to financial and social support and advice. It's free, and it's for everyone.
*Available only to permanent employees
Next Steps
The next stage of the selection process will be a face to face/virtual interview consisting of competency based and role specific questions.
Trust is the foundation of Royal Mail. We aim to be transparent about the qualities we seek and what a career with us entails, building trust from the start of your journey with us. Your interview is the first step, and we want you to shine. To help you prepare, we'll provide your interview questions in advance, so you can have your best examples ready. At Royal Mail Group, we value trust and our people.
We understand that candidates may not meet all the criteria for the role. If your experience is different, but you have relevant skills we'd love to hear from you. (delete if essential criteria only)
Royal Mail Group is committed to inclusion and representing the diverse communities we serve. We welcome applications from all individuals. As a proud Gold signatory to the Armed Forces Covenant, we especially encourage applications from the Armed Forces community, including cadet instructors and spouses/partners.
We are committed to ensuring an inclusive recruitment process. If you require any adjustments to support you during the hiring process, please discuss these with your recruiter when contacted.
We are Forces family friendly and a Gold signatory to the Armed Forces Covenant. We welcome applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors and military spouses/partners.
For more information on Royal Mail Group and our values please click here: https://www.internationaldistributionsservices.com/en/about-us/
Closing Date: 13th April 2026. Please note, this advert may close early if the appropriate number of applications has been reached.
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