Senior Product Developer – Intimates
We are recruiting a Senior Product Developer – Intimates to take ownership of building and structuring a full intimates category. This is not just a development role — it is a product ownership position, combining hands-on product development with strong range-building and merchandising capability.
The core focus is to build and structure a complete intimates range, defining product types, segmentation and assortment, and creating a balanced, scalable range across categories. You will translate brand direction into a clear and commercially viable product architecture, ensuring the category is cohesive, well-structured and built for growth.
Category Scope (Women’s & Men’s)
The role is primarily focused on women’s intimates (approximately 60–70%), covering bras (core, fashion, seamless and lounge), knickers and briefs, coordinated sets, as well as loungewear and sleepwear. This requires strong expertise in fit development (particularly bras), garment construction, materials, and structured range building.
Alongside this, there is a secondary focus on men’s and unisex product (approximately 30–40%), including underwear (multipacks, basics and fashion), loungewear and sleepwear. This side of the category is more commercially driven, with simpler construction, and a focus on building scalable core product and essentials.
Role Overview
A key part of this role is defining and building the category architecture across intimates. You will establish clear product segmentation across core, fashion and seasonal ranges, define product types across bras, briefs, sets, loungewear and sleepwear, and set appropriate pricing tiers and option counts. You will ensure a balanced assortment across both women’s and men’s categories, while identifying opportunities to expand and strengthen the overall range.
You will own the range planning and merchandising approach, developing commercially viable range plans with the right product mix, assortment structure and depth across categories. This includes aligning the range to brand positioning, customer needs and market trends, and ensuring the category delivers both commercially and strategically.
Alongside this, you will lead end-to-end product development, managing the full lifecycle from concept through sampling and fit to final production. You will create detailed product briefs, tech packs and specifications, and oversee fit development, garment construction and quality standards across the range.
Fit and technical execution are critical, particularly within women’s product. You will lead fit sessions, ensuring consistency in sizing, grading and product performance, and apply strong knowledge of bra construction, fabrics and trims to deliver high-quality, well-fitting product.
You will also work closely with suppliers and factories, managing sourcing strategy, product development and critical path to ensure on-time delivery. This includes maintaining strong supplier relationships and ensuring smooth execution from development through to production.
Finally, you will collaborate cross-functionally with design, garment tech and merchandising teams, translating design intent into commercially viable product and ensuring alignment across all stages of development.
Candidate Profile
We are looking for a product-led specialist with strong experience across underwear, lingerie, intimates, loungewear or sleepwear, and a proven ability to build and structure a product range, not just develop individual styles.
You will have solid experience across the full product lifecycle, from concept through to production, and be confident working with suppliers, sourcing teams and factories. A strong understanding of fit development, garment construction, materials and product specification is essential, particularly within women’s intimates.
Candidates should demonstrate experience in range planning, merchandising and product lifecycle management, with the ability to define assortment structure and build a scalable category. Experience across both women’s (core focus) and men’s or unisex product (secondary) is advantageous.
A strong commercial mindset is key — you should understand what sells, how ranges are built, and how to create a balanced, commercially successful assortment.
What You Get
* Excellent Salary
* Annual Bonus
* Strong Career Opportunity – Ownership of a key eCommerce channel
* Exposure to Global Brands – Work across a diverse product portfolio
* Fast-Paced Environment – Ideal for someone who enjoys impact and autonomy
* Supportive Team – Collaborative culture with room to grow
* 25 days of annual leave + bank holidays
* Additional days holiday between Christmas and New Year if the Directors decide to close the business
* 1-day WFH after probation and training at the company’s sole discretion (non-contractual)
* Workplace Pension Scheme
* 60% Discount on our products that we have on Ecommerce.
* Sample sales 2+ times a year.
* Short Leave – with pre-approval from Line Manager to take up to 2 hours off without deduction from holiday allowance.
* Sick pay.
* Annual pay review