Marketing Manager
Salary: Circa £35,000 per annum
Location: Local / regional (on-property and cluster-based)
Sector: Hospitality - Hotels & Food & Beverage
The Role
We are seeking a practical, commercially minded Marketing Manager to build and lead the marketing function from the ground up across a growing hospitality cluster. This is a hands-on role in a developing environment, ideal for someone who enjoys creating structure, driving activity, and seeing a direct impact on revenue.
You will be responsible for increasing visibility, strengthening brand presence, and delivering marketing activity that supports occupancy, food & beverage revenue, events, and local engagement across multiple properties.
This is not a purely strategic or sales-led role. We are looking for someone who takes ownership, rolls up their sleeves, and ensures marketing is consistently delivered - from planning through to execution.
Key Responsibilities
Marketing Strategy & Campaign Delivery
Design and execute integrated marketing campaigns aligned to commercial objectives
Drive measurable results across room sales, F&B, events, and local market engagement
Annual Marketing Calendar & Activation Planning
Create and manage a clear, forward-looking annual marketing calendar
Plan and deliver seasonal campaigns, promotions, and on-property activations across all sites
Brand Positioning & Market Visibility
Strengthen each property's presence and awareness in local and regional markets
Put the properties on the map" through targeted, proactive marketing activity
Traditional & Digital Marketing Integration
Deliver a cohesive mix of traditional marketing (local press, partnerships, regional activity) and digital channels (social media, content, paid campaigns)
Ensure brand consistency across all platforms and touchpoints
Local Market Intelligence & Growth Targeting
Identify emerging opportunities and growth areas, particularly in evolving markets
Use insight and data to target new audiences and maximise commercial potential
Content & Storytelling
Develop clear narratives for each property and translate them into engaging campaigns, experiences, and communications
Oversee content creation across social, web, and promotional materials
Cluster-Level Coordination
Ensure consistency and structure across the cluster while respecting the individuality and commercial focus of each site
What We're Looking For
Proven experience in hospitality marketing (hotels, pubs, restaurants, or F&B-led businesses)
Experience building or reshaping a marketing function, ideally in a growing or evolving business
A hands-on, delivery-focused mindset - comfortable executing as well as planning
Strong understanding of both traditional and digital marketing channels
Commercially aware, with a clear focus on revenue-driven outcomes
Organised, proactive, and confident working across multiple sites and stakeholders
Local or regional market knowledge is a strong advantage
Why Join Us?
Opportunity to shape and own the marketing function from the ground up
Real influence on business performance and growth
Varied role across multiple hospitality properties
Supportive environment that values initiative, ideas, and delivery
Blue Arrow is proud to be a Disability Confident Employer and is committed to helping find great work opportunities for great people.
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