About the Company
Our client in the Broadcast media space, is seeking a highly analytical and commercially minded Research & Insight Analyst with a strong brand and marketing focus. This role is central to understanding audience behaviours, evaluating brand performance, and driving data-led decisions across the organisation.
About the Role
2 days a week interim.
You’ll act as the bridge between Marketing, Brand, and the research agency ensuring insight feeds directly into strategy, performance reporting, and campaign effectiveness.
Responsibilities
Broader Research & Insight Projects
* Support wider research initiatives to deepen understanding of audiences and the evolving TV viewing landscape.
* Contribute to projects exploring viewer preferences, platform behaviours, content engagement, and competitive trends.
* Produce high-quality analysis that helps shape long-term planning, audience strategy, and marketing activity.
Brand Tracking & Agency Management
* Own the ongoing management of the brand tracking programme and agency relationship.
* Maintain and refine the tracking questionnaire to ensure relevance with industry shifts and organisational priorities.
* Collaborate with Marketing to plan and manage campaign stimulus for performance measurement.
* Work with the agency to develop meaningful insights and ensure they are effectively distributed across the organisation.
* Ensure tracking outputs are delivered in line with business deadlines, including Board performance papers.
* Conduct in-house analysis using tracking software to support adhoc insight queries and business decisions.
* Monitor data quality and recommend best practice methodologies.
* Identify key campaign moments requiring sample upweighting; gather reports and highlight insights to inform marketing strategy.
* Coordinate monthly and quarterly brand and marketing debriefs, ensuring follow-ups and agreed actions are executed.
Marketing & Board Support
* Prepare insight for Board papers covering:
* Audience behaviours
* Marketing effectiveness
* KPI performance
* Forecasting and target setting
* Provide clear, concise insights that guide senior decision-making and performance reviews.
Qualifications
* Experience in research, insights, or data analysis quant and qual within media, broadcast, marketing / brand, or a related consumer-led industry.
* Strong understanding of brand tracking, marketing effectiveness, and audience insight methodologies.
* Confidence working with survey data, tracking tools, and agency partners.
* Skilled at translating data into compelling stories and actionable recommendations.
* Excellent stakeholder management — able to collaborate with Marketing, Brand, Strategy, and senior leaders.
* Highly organised with the ability to manage multiple deadlines and maintain strong attention to detail.
Location London On‑site Contract: Interim, 2 days per week Start: ASAP Duration: 6 months
Equal Opportunity Statement
We are committed to diversity and inclusivity.