Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy.
Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!).
From the seed of an idea we continue to flourish; we’re now a B Corp organisation, certified Carbon Neutral (by the Carbon Trust) and we’re expanding internationally. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.
About The Role:
Reporting to the Data Lead in our Commercial team, the BI Manager will be a specialist in data, data visualisation and reporting, providing the business with accurate, insightful and easy to comprehend reporting and analysis. Data is key to the successful running of our business, to understand how our customers and behaving and react quickly to trends. This role will support development of our newly developed data warehouse as well as working to design and implement best in class reporting across all areas of the business. Evolving over time to provide detailed analytics into our customer base, implementation of customer segmentation and creation of predictive models to enhance business performance metrics.
What You’ll Be Doing:
o Build and maintain ETL pipelines, preparing data in digestible formats to support all parts of the business
o Integration of different datasets across the business to allow links to be made at a customer and activity level e.g. Google Analytics, Zendesk, S3
o Work closely with leaders across all departments including Marketing, Finance, Product, Logistics and Customer Services to assess data and reporting needs
o Build and maintain a suite of Looker dashboards supplying business insights and a rich set of drilldowns to ensure easy access to detailed analysis
o Apply analytics and data science algorithms to customer data and marketing data to drive more meaningful customer experiences, marketing efficiency, and strategic insights
o Create customer measurement frameworks and customer-centric reporting tools to help measure overall business performance
o Embed a self serve capability and way of working with data and reporting into the business
o Responsible for data accuracy to facilitate key business decisions including documentation and dictionary of definitions
o Own data selection for customer testing, ensuring representative samples of the base across all test groups and retaining controls for statistically significant results.
o Bespoke data selection for campaigns and calls where required to support our CRM and Sales teams
Requirements
* 5+ years of experience working in data analytics and visualisation, preferably on customer and/or transactional data, as well as experience writing SQL code and building data processes and pipelines
* Ideally your technical background would encompass experience of building reports and data visualisations, maintaining and administering a reporting environment, preferably in Looker or alternatively Tableau/PowerBI
* Strong proficiency in Excel
* Combination of elite analytical skills and programming experience, along with strong acumen for commercial and business goals
* Excellent stakeholder skills
* Knowledge of programming languages (e.g. Java and Python)
* Hands-on experience with SQL database design
* Great numerical and analytical skills
* Able to analyse and organize raw data
Nice to have
* Experience of MPP Databases (Massively Parallel Processing Databases), e.g. Redshift / Snowflake
* Experience of DBT/Airflow
* Experience of AWS/CodeDeploy/CodeBuild/S3 Storage
The Future
This is an exciting opportunity to join a fast-growing business at its core and really shape the way we use data to drive key decisions. You will have the opportunity to work with many departments to increase their access to data and will be fundamental in the successful performance of our Commercial Team.
Inclusion:
Freddie’s Flowers recognises our success is dependent on the success of our people. Freddie’s Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Benefits
* Option to buy extra holiday days
* Discounted flowers for friends/family
* Learning and Development Support
* Cycle to work scheme
* Employee Assistance Programme
* MediCash Plan
* Health and wellbeing sessions with The Mind Clinic
* Team socials and events