1. Context to the Role
Sustainability West Midlands strive to make the West Midlands region more sustainable, fairer and greener for all, through delivery against our Sustainability Roadmap to 2030. We’re an independent, not-for-profit company. Our Board is private sector led with cross-sector representation; and is supported by our team of staff, volunteers and associates. We are committed to developing our staff to help grow the organisation and deliver our vision. We have 200 diverse members who are leading organisations in the private, public, and third sector including large businesses like Arup, Mott MacDonald, Severn Trent, The Crown Estate and Veolia.
2. Main Purpose and Role
Role Purpose and Key Contributions
The primary purpose of this role is to support the growth and retention of our membership base through effective communication, strategic marketing, and operational excellence. This role plays a critical part in enhancing member value, supporting business development, and contributing to the overall success of the organisation.
Key Responsibilities:
* Membership Growth & Engagement: Manage and monitor communication channels to effectively convey the value of membership and support growth initiatives.
* Marketing & Communications: Coordinate and maintain a marketing events and communications calendar aligned with the Membership Strategy.
* Operational Delivery: Contribute to the daily execution of tasks and processes that support annual membership operations and activities.
* Process Improvement: Apply a strong understanding of membership processes, procedures, and policies to ensure efficiency, scalability, and the development of new supportive systems.
* Business Development Support: Assist with business development activities through targeted communications and strategic support.
* Project Management: Deliver efficient and effective project management, ensuring objectives are met on time and within scope.
* Consultancy Support: Provide logistical and administrative support for wider consultancy projects as needed.
3. Main duties/tasks Member Engagement and Experience
* Member Engagement Strategy
* Understanding Member Value
* Membership Administration & Reporting
* Accurate Member Record Management
* Membership Operations Delivery
* Process Management & Improvement
* Application & Renewal Process Management
* Member Research & Insights
* Data Protection & GDPR Compliance
* Member Relations & Governance Support
Marketing Communications
* Marketing Campaign Delivery
* External Communications Support
* Quality Control & Impact Evaluation
* Performance Monitoring & Reporting
* CRM Management
* Content Creation & Brand Promotion
* Process Improvement
* User Training & Support
* Campaign Integration
* Data Compliance
* Cross-Functional Collaboration
* Customer Journey Mapping
Team Working
* Willingness to adapt, support colleagues, and take on additional tasks as needed in a dynamic small team environment.
4. Person Specification Requirements
Experience
* At least 2 years’ experience of supporting marketing and communications activities.
* At least 1 year managing projects with track record of managing resources (budget, time, skills) for delivery.
Knowledge
* 1-2 years’ experience of delivering multi-channel marketing, ideally with SEO optimisation.
* 2:1 degree or equivalent qualification, ideally in a humanities subject or a marketing, graphic design or business administration qualification.
* Knowledge or interest in two or more areas related to our sustainability priorities of: low carbon jobs & skills, procurement, energy, waste, buildings, transport, natural environment, climate adaptation (we are currently under-represented in the areas of transport, natural environment, and procurement, and although not essential, knowledge in these areas could be advantageous).
* Preferred experience of working with or as part of a membership and/or a small not-for profit organisation.
* Competence in Microsoft Office including Outlook, Word, Excel and Powerpoint.
* Understanding and use of social media for marketing as well as copy writing for newsletters and press releases.
* Experience of using CRM systems, web content management systems including WordPress, and other relevant online and social media tools such as LinkedIn.
* Committed to continued professional development by working towards a professional accreditation with a relevant professional institute.
Skills
* Purpose-Driven Marketing – Ability to align campaigns with sustainability goals and company values.
* Multi-Channel Marketing & Event Management – Skilled in managing online campaigns across platforms and organising impactful events.
* Creative Problem-Solving – Strong skills in developing innovative, adaptable marketing strategies.
* Project Delivery Under Tight Deadlines – Proven ability to manage projects efficiently, meeting strict timelines.
* Sustainability Expertise – Knowledge of eco-friendly practices and authentic sustainability communication.
* Accurate Numeracy & Strong Written Skills – Detail-oriented with strong analytical and writing capabilities.
* Effective Communication – Ability to engage internal and external audiences clearly, both in writing and verbally.
* Flexible Work Management – Comfortable with hybrid/remote environments and adaptable workflows.
* Collaborative Leadership – Strong teamwork, communication, and stakeholder engagement abilities.
* Independent Decision-Making & Initiative – Self-starter who takes ownership while contributing effectively to a team.
* Capable of Multi-Tasking – Able to juggle multiple priorities without compromising quality.
* Positive, Well-Organised, & Detail-Oriented – A proactive, organised approach with strong attention to detail to ensure project completion.
* Data Analysis – Proficient in using marketing analytics to measure impact and optimise strategies.
* Community Engagement – Experience in building partnerships and fostering industry relationships.
* Diversity & Inclusion Awareness – Ability to create inclusive, culturally sensitive marketing content.
* Ethical Storytelling – Skilled in transparent, honest brand messaging that builds trust.
Applications
To apply send a PDF of your cover letter and your CV (totaling no more than 4 pages) to enquiries@swm.org.uk.
Applications for this role will remain open until the position is filled.
Full information including the Job Description can be found on our website: https://www.sustainabilitywestmidlands.org.uk/news/swm-job-opportunity-membership-marketing-officer/