Barchester is recruiting a Customer Relationship Manager to join their prestigious care home team. The role involves supporting the home to increase occupancy through various sales and marketing strategies, including handling enquiries, enhancing the digital profile, and networking with the local community. Barchester is an industry-leading care provider, renowned for its exceptional quality of care.
Main duties of the job
The Customer Relationship Manager will manage enquiries to improve conversion rates and meet occupancy targets, network locally to raise the home's profile, and support marketing activities to generate enquiries and increase occupancy. The ideal candidate will have proven sales and marketing experience, data analysis skills using Salesforce or similar CRM, and be self-motivated and target-driven.
About us
Barchester is a leading care provider with some of the UK's highest quality ratings, committed to delivering exceptional care for residents.
Job responsibilities
We are seeking a professional sales individual to support our care home in increasing occupancy. This role offers an opportunity to work with an exceptional management team, delivering sales and marketing initiatives such as handling enquiries, developing the digital profile, and community networking. Barchester is a top-tier care provider focused on quality and resident satisfaction.
Rewards Package:
* Attractive salary with a competitive commission structure
* Access to retail and leisure discounts
* Wellbeing support and services like Best Doctors
* Opportunities for career development within a supportive team
Responsibilities:
* Manage enquiries to improve conversion rates and achieve occupancy targets
* Communicate effectively and network locally to promote the home
* Support marketing activities to generate leads and increase occupancy
* Identify opportunities to enhance sales and marketing performance
Requirements:
* Proven sales and marketing experience, preferably in healthcare
* Ability to analyze data on Salesforce or similar CRM
* Self-motivated and target-driven
* Interpersonal and professional skills
* Proficient in Microsoft Office (Excel/PowerPoint)
* Full UK driving licence
Key Tasks:
* Represent Barchester professionally and friendly
* Handle all sales activities, including calls and tours
* Engage with residents and relatives to understand their needs
* Respond to enquiries and generate leads
* Maintain contacts database
Person Specification
Qualifications
* Proven sales and marketing experience, ideally in healthcare
* Data analysis skills with Salesforce or similar
* Self-motivated and target-oriented
* Proficient in Microsoft Office
* Full UK driving licence
Disclosure and Barring Service Check
This role is subject to a DBS check under the Rehabilitation of Offenders Act (Exceptions Order) 1975, requiring disclosure of any criminal convictions.
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