Title: Insights Analyst
Location: Hampshire (Hybrid - 2 days per week in office)
Sector: Travel and Tourism
Salary: £45,000 - £55,000
About the Company
Our client is a well-established, multi-brand organisation operating in the consumer travel sector. Renowned for delivering market-leading experiences and prioritising sustainability, they are investing in data and analytics to drive growth and improve customer experience.
They are now seeking a Insights Analyst to join their Marketing and Ecommerce function and help turn data into actionable business insight.
Role Overview
As an Insights Analyst, you will play a pivotal role in analysing complex data and turning it into actionable insights that influence marketing strategy, ecommerce performance, and overall business decisions.
You will work closely with senior stakeholders across Digital, Marketing, and Ecommerce, acting as the organisation's data champion to ensure reporting and analytics are accurate, consistent, and trusted.
Key Responsibilities
1. Analyse the full customer journey from first touchpoint to conversion, identifying channel performance and optimisation opportunities.
2. Use data to evaluate website behaviour and customer interact...