Head of Membership and Marketing
Location Liverpool
Salary: A GBP 50,000 : A GBP 60,000
Role
* Proven ability to create and drive marketing and membership strategies in multi:site consumer, leisure, or fitness brands. Experience setting KPIs, collaborating with senior leaders, and leading teams through data:driven, creative campaigns.
* Track record in developing acquisition and retention programs, optimizing membership lifetime value, and balancing commercial targets with brand values.
* Expertise in brand positioning, storytelling, and developing awareness at both national and local levels. Skilled in community:focused outreach and engagement.
* Experience managing CRM, digital, and creative functions. Capable of leveraging data insights for campaign planning, channel management, and marketing ROI.
* Ability to lead and coach marketing teams, work closely with operations, finance, and product teams, and empower site leaders to implement local activation plans.
* Demonstrated skills in pricing strategy, forecasting, budget management, and performance reporting. Familiar with interpreting metrics such as CAC, churn, and LTV.
* Growth:oriented, inclusive, resilient, and adaptable leader. Strong communicator and brand advocate, passionate about driving meaningful, community:first growth.
Experience required
* Senior marketing leadership in multi:site consumer, leisure, or fitness industries.
* Proven record in driving membership acquisition, retention, and lifetime value.
* Experience managing brand, digital, CRM, and creative functions.
* Strong commercial skills : pricing, forecasting, and budget management.
* Knowledge of influencer/partnership marketing and governance.
* Experience presenting at board level.
Personal Attributes
* Growth:focused, data:driven, and commercially astute.
* Creative and brand:conscious with a passion for storytelling.
* Inclusive and people:first leadership style.
* Resilient, adaptable, and thrives in a scale:up environment.
* Passionate about leisure, fitness, or community:led membership model
* Community:minded and collaborative, with a passion for connecting people and building belonging through brand and experience
For more information contact or call David Allen on