Overview
We are seeking a talented and creative Content Writer to join our dynamic team. The ideal candidate will have a passion for storytelling and a knack for producing engaging content that resonates with our audience. As a Content Writer, you will play a crucial role in developing and implementing content strategies that enhance our brand presence across various platforms. Your ability to create compelling narratives while adhering to SEO best practices will be essential in driving traffic and engagement.
Duties
* Develop high-quality written content for websites, blogs, social media, email campaigns, and other marketing materials.
* Conduct thorough research to ensure accuracy and relevance of content.
* Collaborate with the marketing team to create and execute content strategies that align with business goals.
* Optimise content for search engines (SEO) to improve visibility and ranking.
* Manage content across various platforms using content management systems (CMS) such as WordPress.
* Utilise Google Analytics to track performance metrics and adjust strategies accordingly.
* Create visually appealing graphics using Adobe Creative Suite, including Adobe Photoshop.
* Engage in social media management by crafting posts that drive engagement and interaction.
* Assist in video editing and photography projects as needed to enhance multimedia content.
* Contribute to email marketing campaigns by writing compelling copy that encourages conversions.
Skills
* Proficiency in SEO principles and best practices.
* Strong understanding of social media marketing and management.
* Experience with content management systems, particularly WordPress.
* Familiarity with HTML and CSS for basic web editing tasks.
* Graphic design skills using Adobe Photoshop or similar tools.
* Excellent copywriting abilities with a focus on clarity and engagement.
* Knowledge of content strategy development and execution.
* Experience with Google Analytics for tracking content performance.
* Ability to create diverse types of content, including blogs, articles, and promotional materials.
* Familiarity with B2B marketing concepts is advantageous.
* Skills in email marketing techniques to effectively reach target audiences.
* Basic video editing skills are a plus. Join us in shaping the narrative of our brand through innovative content creation
Job Types: Part-time, Fixed term contract, Freelance, Graduate, Internship
Contract length: 12 months
Pay: £12.21-£22.00 per hour
Expected hours: 5 – 20 per week
Application question(s):
* You'll work closely with the director are you comfortable doing so?
* You'll need to travel to photography sites with our team, are you able to do so?
* Occasional travel to exhibitions will require room sharing are you able to do so?
Work Location: Hybrid remote in Leicester LE19 2HL