Digital Marketing Executive
Birmingham
Up to £34,000
Company Profile
A fabulous opportunity to join a midlands based leading manufacturer and supplier of pioneering heating and cooling solutions. Starting life as a small family business, this organisation now has a global offering with pioneering technology keeping them at the forefront of their sector.
What will you do as Digital Marketing Executive?
1. Drive lead generation through best digital marketing practices to engage with target audiences
2. Run content marketing initiatives, creating landing pages, shooting and editing videos and images, liaising with creative agency partners
3. Manage the social media calendar
4. Delivery of multi-channel digital campaigns that resonate with customer audiences
5. Coordinate and collaborate with internal teams and agency partners to produce high-quality content
6. Utilise tags and conversion tracking to monitor and improve lead journey
7. Provide deeper insights; showcase lead generation, ROAS and ROI; enhance conversion rates
8. Track and optimise campaign performance and prepare KPI reports
9. Optimise website user journey, including reviewing website usage, entrance, drop-offs and bounces to optimise and drive conversion
10. Manage website updates including publishing new product pages,...